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Key Takeaways Short-form video content has transitioned from a luxury to a necessity in marketing strategies.
AI and personalization form the crux of modern customer engagement, with 71% of consumers expecting personalized brand interactions.
The integration of authenticity and community building, alongside adaptation to new search behaviors like social media and AI-powered tools, is vital for business visibility and growth.
With the holiday shopping season underway, the “present” moment of the year’s consumption and connection peak is at the forefront for businesses of all sizes. Amid the busy season, business owners must also stay poised for the “what’s next” in consumer preferences.
Artificial intelligence (AI), data-driven insights, short-form content, community building and more will be at play, but how can these take shape for entrepreneurs? Consider these four trends to make your business a sought-after destination by customers year after year.
Related: Americans Will Spend $979 Billion This Holiday Season — Here’s How Your Business Can Claim a Bigger Share
Understanding content trends
Video content has moved from “nice to have” to becoming the cornerstone of modern marketing. In the last year, 89% of businesses reported using video as a marketing tool, up from only 63% in 2017, yet many also reported struggling with implementation. For those who learn how to embrace video strategically, opportunity awaits. Whether you’re a solopreneur or scaling your team, taking a video-first approach amplifies your ability to connect with audiences in ways beyond text-only content or images.
Short-form video continues to dominate across trending platforms such as YouTube, Instagram and TikTok. Bite-sized formats are now the primary way consumers engage with media. The best part: A giant brand production isn’t needed to hop on this growing trend.
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