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Key Takeaways AI has become an essential tool for streamlining video content planning and analytics.
Relying solely on AI video is a major mistake, though.
In the face of an onslaught of AI-only video, brands need to emphasize authenticity and solid storytelling to connect with viewers.
In 2026, video remains one of the most effective content marketing assets, driving conversions. Recent statistics show that 93% of marketers say video content has given them a solid ROI, and 84% say that video has directly increased sales.
The bottom line? It’s critical to effectively integrate video into your 2026 content strategy. Here are five pointers to stay ahead of the curve and leverage the latest content trends to enhance your video ROI.
1. Add AI to content planning and analytics
First off, you need to streamline your video content production using AI to keep abreast of the competition. Heads-up! This does not mean relying solely on AI to generate video content. That, in fact, is one of the cardinal video mistakes you can make in 2026. There’ll be more on that below.
However, AI can rationalize many video content production workflows — including topic research, script drafting and analytics.
Harness AI-based tools to efficiently process the massive amounts of data on your target demographic’s preferences, trends in your niche and the performance of your content so far. This helps you gain actionable insights and make data-backed decisions to craft a content strategy that resonates with your audience.
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