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Key Takeaways The architects of AI have been recognized as Time Magazine’s “Person of the Year” for 2025, symbolizing AI’s sweeping influence on global industries.
AI-driven technologies, including generative AI tools and machine learning platforms, are redefining business operations by enhancing productivity, personalization and decision-making.
While AI presents opportunities for growth and operational efficiency, businesses are urged to adopt AI responsibly, ensuring security, transparency and ethical standards.
The architects of artificial intelligence (AI) have been named Time Magazine’s 2025 “Person of the Year,” reflecting the far-reaching impact AI has on every industry, company and nation. AI is reshaping business strategies to build a smarter future, significantly improving efficiencies, value and the customer experience. Those who fail to incorporate AI into their business models will ultimately lose relevance and competitiveness.
Generally speaking, AI performs human tasks, enabling machines to learn from data and experience to help businesses make better decisions, offer personalized experiences, streamline operations, enhance productivity, create new capabilities and generate more growth.
Generative AI
Generative AI, such as ChatGPT, Google Gemini, Microsoft Copilot, Meta AI and others, learn from billions of data points and generate content based on human input. It helps businesses create marketing strategies, full-scale marketing campaigns and content for blogs, websites, social media posts and email campaigns. Tools such as Perplexity AI are used for research, and other AI tools are used for coding and software development, product design and prototyping.
These AI tools save you time and money by helping you develop a marketing plan, research the competition, launch new products, create collateral material and boost customer communication and engagement. What once took hours of mining consumer data, conducting research, writing and creating visuals can be done in a fraction of the time with AI and human input.
Generative AI is also being used by businesses to automate customer service with chatbots and virtual assistants that handle complex queries and provide personalized support, offering tremendous operational efficiency and helping ensure requests, complaints and other service-related issues don’t fall through the cracks. At the same time, the service team has more time to focus on growing the business through upselling and other strategies.
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