If you're thinking about upgrading to a new graphics card this year, your window for doing so at MSRP has closed. When I first reported on this at the start of December, things were looking bleak but you could still find GPUs from both AMD and NVIDIA at close to their recommended prices. That changed last week when YouTube channel Hardware Unboxed reported that ASUS had stopped producing the RTX 5070 Ti and 5060 Ti 16GB due to ongoing memory shortages.
After Engadget published the news, NVIDIA disputed the report. “Demand for GeForce RTX GPUs is strong, and memory supply is constrained. We continue to ship all GeForce SKUs and are working closely with our suppliers to maximize memory availability,” a company spokesperson told us.
The next day, ASUS walked back its previous statements. After “explicitly” telling Hardware Unboxed it had placed the 5060 Ti 16GB and 5070 Ti into "end-of-life status," the company said "certain media may have received incomplete information from an ASUS PR representative regarding these products," adding it had "no plans to stop selling these models."
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Whether or not the 5060 Ti 16GB and 5070 Ti remain in production, one thing is certain: the AI boom has created a great deal of uncertainty in the GPU market. After the news, panic buying sent the price of the 5070 Ti through the roof. Right now, it's impossible to find that model priced at its MSRP of $749. As of the writing of this article, the most affordable version of the 5070 Ti I could find on Newegg was $1,199.
The bigger problem is that the 5070 Ti isn't the only GPU selling for far more than MSRP. Tom's Hardware has been tracking GPU prices for months, and there's not a single model you can buy at either AMD or NVIDIA's recommended price. That puts PC builders in a tough spot. What do you do if you want to upgrade to a new graphics card this year?
If you're sitting on an older GPU, the best advice I can give is to stick with your current hardware. If you're fine with the performance of your video card right now, it's best to wait a year or two for the market to settle down.
On the other hand, if your current GPU is not up to the task of running the games you want to play, try to buy a card with at least 12GB of VRAM — preferably 16GB if your budget allows for it. Unless you plan to play mostly older games on a 1080p monitor, it's not worth considering a model with 8GB of VRAM — it won't last you long enough to warrant the purchase price.
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For the most part, the recommendations in Engadget's recent GPU guide are still as relevant today as they were a few months ago. The recommendations I provide here are pulled from that guide and are grouped from most affordable to most expensive. Where possible, I've tried to find options from both Newegg and Amazon. As you go about looking for a new GPU, your best friend is a website like PCPartPicker where you can track pricing across multiple retailers.
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