Alexa+ signage during an unveiling event in New York, Feb. 26, 2025.
Amazon on Wednesday announced it's making Alexa+ available to everyone in the U.S., almost a year after it launched a revamped version of its digital assistant.
Alexa+ has been in an "early access" preview since last March, meaning consumers had to join a waitlist or purchase newer devices to use the generative artificial intelligence-powered voice assistant.
Amazon has pitched the service as a souped up version of its 11-year-old Alexa that can handle multiple queries at a time, and serve as an "agent" that takes actions on your behalf, like booking a repairman or an Uber ride.
Starting on Wednesday, Amazon will begin charging users $19.99 a month to access Alexa+. The service remains free for Prime subscribers who pay $139 a year for a membership, and is free for anyone to try via an Alexa+ website and app.
Access to the free Alexa+ experience will be "limited based on use," Amazon said.