Anthropic is spending millions of dollars on Super Bowl commercials slamming rival OpenAI's recent decision to start showing ads within its ChatGPT chatbot.
The artificial intelligence startup on Wednesday said its chatbot Claude will remain ad-free. Users will not see ads or sponsored links near their conversations, and the chatbot's answers will not be influenced by third-party product placements.
The personal nature of users' conversations with Claude would make ads feel "incongruous" and "in many cases, inappropriate," the company said.
Anthropic unveiled its first Super Bowl campaign on Wednesday, which centers around the company's decision to keep Claude ad-free. Anthropic will air a 60-second pregame ad and a 30-second in-game ad that both feature the tag line, "Ads are coming to AI. But not to Claude."
A 30-second slot during this year's game has sold for an average of $8 million, though between five and 10 ads sold for more than $10 million apiece, according to Mark Marshall, NBC's chairman of global advertising and partnerships.