The flood of gameday ads has officially begun for Super Bowl LX, ensuring we'll be entertained by what happens on the field between the Seahawks and Patriots and during commercial breaks. When you turn on your TV (or phone) this Sunday and lay out your food spread, be ready for all the brands cranking up their campaigns.
Don't feel like it's too early to start watching Super Bowl ads, because we've gathered a small roundup for you -- including those featuring artificial intelligence. While some of these are full-length commercials meant to make you laugh, feel inspired or bet on something, some are short teasers that will pique your curiosity (hey there, Jigglypuff). We expect more movie trailers to drop, too (a new Michael trailer is out, but it's not a big game tease), so stay tuned.
Pokemon, Ken, liquor, movies, snacks and more are in this batch, and the list will keep growing as we approach Feb. 8.
Watch this: What's the Best Way to Stream Super Bowl LX? 01:30
Scream 7
It's the return of Sidney Prescott, Ghostface and a fan theory about Stu with this new flame-filled big game trailer that makes Sidney's daughter a target. The film arrives in theaters Feb. 27.
Anthropic throws shade at AI competition
We've covered how this Claude ad from Anthropic takes shots at OpenAI and its plans to test out ads, but Dr. Dre's What's The Difference playing in the background kind of nails the message's tone, in case it wasn't clear.
Uber Eats: Matthew McConaughey annoys Bradley Cooper
Uber Eats is back for this year's Super Bowl LX ad run, and Eagles fan Bradley Cooper is not trying to hear what Matthew McConaughey has to say about... food. Will they come to blows? Check out Jerry Rice, Parker Posey and a few other celeb cameos.
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