Indian vibe-coding platform Emergent was launched just eight months ago, and it now says it’s generating annual run-rate revenue of more than $100 million, thanks to surging demand by small businesses and non-technical users.
The startup on Tuesday said it had doubled its annual run-rate revenue to $100 million in the past month, and it now has more than 6 million users worldwide across 190 countries, of which about 150,000 are paying customers. Emergent claims its users have created over 7 million applications on its platform.
Nearly 40% of Emergent’s users are small businesses, and about 70% have no prior coding experience. People mostly use the platform to digitize operations previously run on spreadsheets, email or messaging apps, and to build custom software, co-founder and CEO Mukund Jha told TechCrunch.
Emergent’s rapid growth comes as interest in “vibe-coding,” or using AI to code software, skyrockets around the world. The demand seems to be mostly driven by non-technical users who want to build production-ready applications using natural language and AI agents, though plenty of developers have turned to using such platforms to reduce their workloads.
The startup competes with the likes of Replit, Lovable, Rocket.new, Wabi, and Anything, among others.
Jha said most users on Emergent are building business-facing apps such as custom CRMs, ERPs, and inventory management and logistics tools. About 80% to 90% of new projects are focused on mobile apps, reflecting demand for software that can be deployed quickly and used on the go.
Emergent generates revenue through a mix of subscriptions, usage-based pricing, and deployment and hosting fees, Jha said, adding that all three segments are growing rapidly and that the company’s gross margins are improving every month.
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