Here's is an animation that was part of the Galaxy Unpacked event invite. Samsung
We're just days away from the likely reveal of the Galaxy S26 lineup. Samsung is hosting a Galaxy Unpacked event on Feb. 25, 2026, at 10 a.m. PT (1 p.m. ET) in San Francisco. We expect to see the Galaxy S26, S26 Plus, and S26 Ultra announced, which will replace the Galaxy S25, S25 Plus and S25 Ultra.
Samsung has already made a splash this year, releasing the Galaxy Z TriFold for $2,899 in the US at the end of January, the first twin-hinge foldable that immediately sold out after going on sale. The company hasn't indicated which products will be shown off at Samsung Unpacked in San Francisco, though we expect to see the Galaxy S26 and possibly other devices.
Samsung's event comes just a week before the year's biggest smartphone show, Mobile World Congress, kicks off in Barcelona. It may be late for Samsung, but it's early enough in 2026 to set the stage for other premium Android phones this year.
Samsung's Galaxy Unpacked event is on February 25 and the company will likely reveal the Galaxy S26 series. Tharon Green/CNET
The stakes are high for the S26 phones. People want the absolute top of the line if they're paying top dollar for premium phones, especially under today's financial strains. Samsung is under pressure to introduce enough new features to keep its highest-end phones at the top of the charts, especially after the iPhone 17 series debuted several perks that raised the bar.
When it comes to generative AI, which is prevalent across other gadget categories, Samsung is tasked with finding new, exclusive uses to keep differentiating its phones amid fierce competition at the premium level.
We expect the Galaxy S26 lineup to match that of prior years: a standard S26, a larger S26 Plus and a top-of-the-line Galaxy S26 Ultra. While rumors don't suggest any drastic redesigns, there will probably be some external tweaks and upgrades to the hardware, including the processor and cameras.
Let's dive into the specifics of everything we know about the Galaxy S26 series launch.
Galaxy S26 lineup overview
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