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The Next iPad Needs an iPhone 16E Moment. But Will Its Cost Go Up, Too?

Published on: 2025-07-12 17:00:00

Apple gave us a February surprise this year, launching a new entry-level iPhone ahead of schedule. The iPhone 16E is full of most of the things people want in an iPhone, plus hosts many features of the iPhone 16. But, while it's entry-level, it's not low-cost. As I wait for a new iPad to replace Apple's 10th-gen iPad base model, likely coming in the next month or so, I'm encouraged and concerned that Apple will follow a similar path as the 16E. Actually, it seems inevitable. But maybe I'm wrong. The 10th-gen iPad, released all the way back in 2022, finally introduced most of the features of the more expensive iPads: slimmer bezels around the display, better cameras and a new way to connect keyboards. But it came with a price increase. The 10th-gen iPad cuts some corners, but it's the best value iPad pick. At the time, however, it was a shift away from what had been a tradition of $300-range entry iPads. Apple addressed this by dropping the 10th-gen iPad price back down to $350 -- a ye ... Read full article.