Meta AI is finally coming to the EU, but with limitations
Published on: 2025-07-15 10:35:30
Amid an ongoing regulatory battle with European privacy authorities, Meta announced on Thursday that its AI-powered virtual assistant, Meta AI, is finally launching in the European Union. The chatbot-like tool will be rolled out across Meta’s portfolio of social platforms, albeit with a more limited feature set compared to what it offers in its domestic U.S. market.
Separately, Meta also confirmed to TechCrunch that Meta AI will be arriving in WhatsApp in the U.K., having so far been limited to Facebook, Instagram, and Ray-Ban Meta glasses since its launch there in October.
Meta AI has been available in the U.S. since 2023, serving as an AI assistant capable of not just chatting and answering questions, but generating images, creating stylistic selfies, among other creative wonders. These features aren’t yet available in the European version.
Meta AI Image Credits:Meta
Last month, a chat-based version of Meta AI also landed in a handful of countries across the Middle East and Afric
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