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Apple will increase iPhone 17 prices by $50 with one exception, says analyst

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A new analyst report suggests that Apple will increase prices for three iPhone 17 models, when compared to iPhone 16 pricing.

The report suggests two reasons for the increase, and indicates that the price of the base model will remain unchanged, with a starting price of $799 …

iPhone 17 prices

It’s been widely speculated that Apple will increase prices for this year’s iPhones, in order to cover the costs of US tariffs imposed on products manufactured in China.

The exact impact on the company’s finances is unknown – while Trump’s tariffs add 20% to Apple’s costs for Chinese-made iPhones, the company is aiming to meet as much US demand as possible with phones made in India. This is unlikely to meet total US launch demand, however, so there will be some cost increase for the company.

Apple initially chose to absorb these extra costs, taking a $900M hit in Q2, but is expected to pass on at least some of the costs to consumers in future.

Analyst says $50 raise for three models

I said back in May that my best guess was a $50 price raise, and an analyst has today echoed this – though suggested that the base model will escape.

Jefferies analyst Edison Lee maintained a Hold rating and $188.32 price target on Apple […] Jefferies expects a $50 price increase for iPhone 17 Slim/P/PM models to offset rising component costs and China tariffs.

If accurate, this year’s starting prices would be:

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