This Is How Hard It Is to Find a Labubu

Recently, the charm of Labubu made its way onto my social feed with friends sharing their new companion accessory, a tiny nine-toothed fuzzy monster keychain plush as an adornment on their purses or backpacks. As fandom and fashion evolves, the latest trend is to personalize your daily carry-ons with charms, and right now none are more popular than Pop Mart’s x Kasing Lung’s The Monsters, with their slate of whimsical Labubu elven playful entities. Creator and picture book artist Kasing Lung was inspired by Nordic mythology about enchanted forest elves while creating his Labubu characters. As a fantasy creature mark, I have found myself drawn in to the toy collector space, but have also been tempted by Pop Mart’s Disney collabs too. Their appeal to me was based off the deeply adorable Henson Creature shop aesthetic mixed with Where the Wild Things Are vibes by way of Donnie Darko‘s Frank the Bunny. Labubu taps into a visceral nostalgia of child-like make-believe I haven’t felt in a w ... Read full article.