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It’s time to retire the idea that “MDM is all you need.” We are past that with Apple in the enterprise. What we need now is a shift in mindset. Pushing configuration profiles and deploying apps to the Mac is just a piece of a larger puzzle to making Apple the best endpoint in the enterprise. The real work happens when you start thinking about the entire service portfolio around Apple devices. That’s where success with Apple in the enterprise happens.
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About Apple @ Work: Bradley Chambers managed an enterprise IT network from 2009 to 2021. Through his experience deploying and managing firewalls, switches, a mobile device management system, enterprise grade Wi-Fi, 1000s of Macs, and 1000s of iPads, Bradley will highlight ways in which Apple IT managers deploy Apple devices, build networks to support them, train users, stories from the trenches of IT management, and ways Apple could improve its products for IT departments.
First of all, I’d like to retire the term MDM (mobile device management). Device management is a requirement for Apple at work, but checking the MDM box and thinking your deployment is done doesn’t work. Real Apple deployments need to think bigger. It’s not just about managing a device. It’s about identity. It’s about app delivery. It’s about patching, access, compliance, and security. That’s the portfolio Apple IT needs to be building. I believe Apple recognizes this, and based on WWDC25, I think that’s exactly what their vision is signaling.
Here is what that looks like.
Identity is the starting point
If users can’t sign in easily and securely, nothing else matters. Managed Apple Accounts and Platform SSO are no longer optional. They’re foundational. Apple is putting identity at the center of the Mac deployment experience, and IT needs to follow that lead.
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With Platform SSO now built into Setup Assistant, users can authenticate with their identity provider immediately. No more local account first, then moving to SSO later. The entire flow is streamlined from the start. Once the user signs in, the Mac is automatically enrolled, the account is created, and their password is synced with the identity provider or stored securely using the Secure Enclave. It’s smooth. It’s secure. And it’s designed for scale.
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