Apple’s ’Services’ business has grown significantly in recent years, leading some users fatigued by an increasing trend toward subscriptions. But Apple’s reported iOS 27 pivot on a planned ‘Health+’ service is good news for the subscription-weary.
Apple reportedly scrapped plans for a new ‘Health+’ service
There’s no question that services have become a very important part of Apple’s business.
Typically people think first of services like Apple TV, Apple Music, Apple Arcade, and the Apple One bundle.
But the company’s ever-growing services revenue is far more multifaceted, including things like a lucrative search deal with Google, the App Store, AppleCare, and more.
There’s a common narrative, though, that Apple is bent on constantly pushing subscriptions on users. So when the recent Apple Creator Studio bundle launched, for example, it earned a mixed reaction from the subscription-fatigued.
But yesterday, a Bloomberg report brought good news for anyone weary of subscriptions.
Mark Gurman reported that Apple has decided to pivot away from plans for a paid ‘Health+’ service in iOS 27.
‘Apple Health+’ features will now be added free in iOS 27 and beyond
Per Gurman’s report, Eddy Cue recently took on leadership of the Health division, and he didn’t think Apple’s planned AI-powered Health+ service was the right path forward.
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