Wool, water, Wi-Fi: Modernizing an ancient business at the final frontiers of e-commerce

One night in Bishkek, Kyrgyzstan, a felting artisan ended her day with a prayer. May our partners have good health. May they be ambitious, and successful, and may their businesses grow. The next morning, sisters-in-law Chinara Makashova and Nazgul Esenbaeva, and the people they worked with awoke to what seemed like a miracle: Shopify orders. So many Shopify orders. They got to work. It felt like everything was falling into place: The company they had built from scratch was exporting felted slippers and artisan products to wholesale partners around the globe. And with help from USAID’s green business initiative in Central Asia, they were expanding their production abilities — and finally building their own modern, direct-to-consumer web store: one with the payment processing and data security infrastructure to help them reach customers directly. Staff in one of the rooms in Tumar’s Bishkek factory, evaluating a finished batch of Kyrgies “wool slide” slippers. Photo by Alexandra Marvar ... Read full article.