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There are two kinds of people in startupland who bother me more than just about anyone:
The get-rich-quick influencer who says things like: “You can literally just prompt AI to find underserved niches and build a profitable AI startup.” The academic who hasn’t built anything, yet feels comfortable telling you to use their complicated startup framework to find and validate ideas.
Here’s what it actually takes to find a startup idea. This also will help if you’re working at a startup considering building a new product, or even just a new feature. I am writing this so that you, a serious person trying to build something real, don’t feel like an idiot when you see people peddling nonsense about how easy it is.
This post digs into three fundamental questions:
What are we looking for? Where do we find it? How do we know we’re right?
Longer conversation on YouTube below, or listen on Spotify
1 - What are we looking for?
If we don’t know what we’re looking for, it’s hard to find it. And most of the things we are told to look for are imprecise at best, backwards at worst:
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