Futureverse acquires Candy Digital to build AI-powered fan experiences

Futureverse, which is building a Web3 and AI ecosystem, has acquired Candy Digital, a company that sells digital collectibles based on brands like Major League Baseball (MLB), Netflix, and more. The goal of the deal is to bring AI to the forefront in the next chapter of immersive experiences for brands and sports entertainment. Candy Digital is a next-generation fan experience platform that connects people to their passions in sports, entertainment and culture. In today’s modern media landscape, consumers already spend most of their time in front of screens—the digital world is where attention lives. Brands and IP are challenged with the constant question of what happens next in a fragmented sea of content? Brands must find innovative ways to utilize emerging technology to break through to consumers and create interesting experiences that people actually care about. Futureverse has allied with Ready Player One author Ernest Cline with Readyverse. With the acquisition of Candy, Futur ... Read full article.