Instagram Blend lets you share a Reels feed with friends

is a news editor covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme. Instagram is launching a new feature called Blend that’s a custom Reels feed shared between you and members of a DM group. If you’ve invited members of a DM chat to a Blend, then when you tap the Blend icon in a chat, Instagram will show you Reels that are suggested for people in the group. You can set up a Blend in a one-on-one conversation or in group chats, and the Blend feed will refresh with new content every day. Screenshots of Instagram’s Blend feature. Image: Meta Blend could be a useful way to see things that may be outside what is usually suggested to you. If a friend likes it, there’s a chance you might, too. But there could be a flip side to that; I wonder if a Blend could reveal things your friends like that you don’t. The launch of Blend is happening as Instagram is reportedly making a big push to take advantage of the uncertainty around TikTok’s f ... Read full article.