If rumors are correct, Apple's annual iPhone event will take place exactly a month from today, on September 9. That's according to a German website citing internal documents from German mobile phone providers, but the date was also previously suggested by Bloomberg's Apple whisperer, Mark Gurman.
Leaks about Apple's upcoming smartphone lineup have heated up in recent weeks. Apple is expected to debut four iPhones as usual, with one key distinction. The “Plus” iPhone no longer exists, replaced by an ultra-thin iPhone, dubbed iPhone 17 Air, not unlike the svelte Galaxy S25 Edge that Samsung unwrapped a few months ago.
Apple has always offered a standard iPhone and two iPhone Pro models, but the fourth iPhone hasn't stayed consistent for more than a few years—there was the Mini, the Plus, and now the Air. Leaked renders and images suggest an all-new design, with a horizontal camera bar on the Air that resembles Google's Nexus 6P.
The iPhone 17 Pro models may also see a similar horizontal camera redesign, and there's a chance Apple will switch to aluminum instead of titanium. They may sport a half-aluminum and half-glass rear design for improved durability. Other changes include Apple's ProMotion technology on all iPhone 17 models, finally bringing a 120-Hz screen refresh rate to the cheaper devices; an improved 24-MP selfie camera; and a 48-MP telephoto camera on the Pro iPhones.
Prices are expected to rise due to tariffs, though we'll have to wait to find out exactly how much you'll have to cough up to Apple for a new iPhone this fall. That is, unless you've lost your appetite for the fruit.
There's a New Pepsi Watch in Town
Courtesy of Seiko
Seiko unveiled a pair of bubbly creations in partnership with Pepsi, creating what are sure to be two of the most popular novelty watches of the year. Both models are variants of existing Seiko 5 Sports watches, one with a white on silver colorway for the dive-style SRPL99, and the other dark charcoal for the GMT-style SSK047. Both have covetable implementations of classic Pepsi red and blue on the bezel, with the dive watch using the motif as a timer, while the GMT deploys the colors for day and night in world time mode.