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I believe that the Apple TV is one of Apple’s most underrated products in the enterprise and retail. For IT teams it is a surprisingly powerful tool for conference rooms, retail displays, training spaces, and digital signage. It is easy to manage remotely, incredibly stable, and fits right into the same device management and deployment workflows that IT teams already use for Macs, iPads, and iPhones. For the price, you get a lot of capability. Yet Apple TV still has not reached its full potential inside the enterprise because it is missing one thing that would make it dramatically easier to deploy at scale: Power over Ethernet.
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About Apple @ Work: Bradley Chambers managed an enterprise IT network from 2009 to 2021. Through his experience deploying and managing firewalls, switches, a device management system, enterprise grade Wi-Fi, 1000s of Macs, and 1000s of iPads, Bradley will highlight ways in which Apple IT managers deploy Apple devices, build networks to support them, train users, stories from the trenches of IT management, and ways Apple could improve its products for IT departments.
Why Apple TV already works so well at work
For consumers, Apple TV looks expensive. For the enterprise, it is a bargain. Apple TV is one of the easiest devices to configure and deploy with a device management system. With AirPlay, you avoid the mess of cables. With zero touch deployment, IT can drop ship them. With device management integration, you don’t have to make changes to each device manually. Digital signage apps from Kitcast and Carousel work great on the platform as well.
Yes, it is a $199 device, but compared to other digital signage alternatives, it is an absolute bargain.
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