Khloe Kardashian launches consumer brand backed by Serena Ventures, WME

Khloe Kardashian has formerly launched her new food company, Khloud, and its first product, a protein popcorn, set to hit Target starting April 29th. Back in December, TechCrunch reported that Kardashian and her mother, Kris Jenner, were looking to raise at least $10 million for a business called Khloud. Jessica Bixby, an associate partner at K5 Global, which invested in the brand, said that it went on to raise an “oversubscribed $12 million round.” Other investors include Serena Ventures, William Morris Endeavor (WME), and Shrug Capital. Khloud says its popcorn is crafted from whole-grain corn and that its “Khoud Dust,” a milk protein and seasoning blend sprinkled on it, gives each serving seven grams of protein. In addition to Target, the product will also be sold on its website. “We’re starting with popcorn, but that’s just the beginning,” Kardashian told TechCrunch. “We plan to expand into other snacking categories across the store, there’s so much room to reimagine everyday ... Read full article.