Qualcomm unveils Dragonwing brand for enterprise tech solutions

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Qualcomm unveiled its new Qualcomm Dragonwing brand for its products in the industrial, embedded IoT, enterprise and networking markets. Don McGuire, chief marketing officer at Qualcomm, said the designer of semiconductor chips already has its Snapdragon brand, but now it is breaking out another brand in Dragonwing that represents a significant step in its journey to empower businesses and industries to scale to new heights. “As we continue to diversify, the core components of our platforms and solutions – AI, computing, and connectivity – are relevant to more industries than ever before,” McGuire said. “From industrial robots to cameras, to industrial handhelds and drones, and more, this portfolio deserves a brand identity worthy of the technology innovation delivered across categories. Dragonwing, however, isn’t just a name; it’s our promise to drive trans ... Read full article.