ChatGPT is getting better for shopping

is a news editor covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme. OpenAI is improving ChatGPT’s web search capabilities to make the AI chatbot a more useful tool for shopping. People already use ChatGPT to do research around products, but before these updates, ChatGPT didn’t make it easy to understand up-to-date prices or see visual images of the results, Adam Fry, OpenAI’s ChatGPT search product lead, told The Verge in an interview. With this new update, a shopping query might pull up a more useful result that includes things like product cards with images, prices, and star ratings in an easy-to-read format. The recommendations are organic — there are no ads and the results aren’t sponsored, according to Fry. However, OpenAI works with partners to ensure ChatGPT is showing up-to-date prices (though spokesperson Taya Christianson declined to share who the partners are when I asked). Fry showed me how it all works in a demo in a ... Read full article.