DOJ asks court to split up Google’s ad tech empire

is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO. The US Department of Justice filed a plan in court to make Google divest its advertising marketplace and ad management platform, part of a proposal to address the company’s “decade-long campaign of exclusionary conduct,” which a judge has declared violates antitrust law. On Monday, the DOJ and Google both filed requests for remedying the tech giant’s legally declared ad-tech monopoly. The DOJ plan proposes having Google sell two major pieces of its business: its Ad Exchange (AdX) and its ad management platform DoubleClick for Publishers (DFP), which is now called Google Ad Manager. Google, which plans to appeal the original verdict, asks the court to require targeted changes in certain business practices while leaving the company intact. The DOJ’s AdX sale pitch cites the court’s April ruling that AdX made it “more difficult for customer ... Read full article.