Donald Trump’s UK Trade Deal Could Secure Jaguar's Resurrection
Published on: 2025-07-19 04:42:59
US president Donald Trump has today dropped the existing 25 percent tariffs on imports of British cars to 10 percent, in a move that could provide a lifeline for luxury carmakers.
For Jaguar Land Rover especially, today’s tariff carve-out could be highly welcome, perhaps even essential. The UK company was facing the prospect of $27,000 price hikes on some high-end Range Rover models and put a pause on their UK sales until 2026 and temporarily halting exports to the US following the tariffs. The US will also be the key target market for Jaguar's relaunch EV, the first vehicle being based on the Type 00 revealed in Miami at the end of last year.
However, the crucial caveat on this tax cut is that it applies only to the first 100,000 imported cars from the UK. This could cover the lion’s share of the UK car industry’s exports to the US if they do not grow: According to the UK’s Society of Motor Manufacturers and Traders, British auto factories exported 101,000 cars to the US last year;
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