Amazon's 2026 Labor Day sale has begun offering the first small cash discounts on the base and mid-tier configurations of Apple's newly announced M6 Mac mini, ahead of its September 22 release. The sale also includes $50 off AirPods Pro 3, AirTag 2 for as low as $20, the 44mm Apple Watch SE 3 at $200, and discounts from Anker and Bose.
Apple introduced the M6 chip, launching first in a new Mac mini, alongside the M5 Ultra. The M6 marks the first base-tier Apple silicon chip built on a 2-nanometer process and the first to combine three core types—two super cores, four performance cores, and six efficiency cores—a mix previously limited to the pricier M5 Pro and M5 Max.
Amazon has discounted the GPS 44mm Apple Watch SE 3 to $199.99, down $79 from its $279 list price. That marks the lowest price yet recorded for this model. The watch includes an always-on display, faster charging, and up to 18 hours of battery life.
Apple has increased the monthly cost of Apple TV in the US by $2 to $15, with the annual plan rising $20 to $119. The Apple One Individual bundle, which includes Apple TV, iCloud Plus, Apple Music and Apple Arcade, also goes up to $22 a month from $20, though Family and Premier tiers stay unchanged. New and existing subscribers are affected immediately, though current customers get about a month's notice before their bill changes.
Apple has raised the monthly cost of an Apple TV subscription in the US from $13 to $15, with the annual plan now $120. The individual Apple One bundle, which includes Apple TV, rises by $2 to $22 per month, while other Apple One tiers remain unchanged for now. New subscribers face the higher prices immediately, and existing customers will get a month's notice before their rates change.
Apple has increased its Apple TV subscription price for the fourth time in four years, moving monthly fees from $12.99 to $14.99 and annual plans from $99 to $119. The Apple One bundle, which combines TV, Music, Arcade and iCloud+, also rises from $19.95 to $21.95 per month.
Apple is increasing Apple TV's monthly subscription from $12.99 to $14.99, with the annual plan rising from $99 to $119. Apple One bundle pricing is also going up, with the individual tier moving from $19.95 to $21.95 monthly. This follows a similar increase to Apple Music announced roughly a month earlier.
Apple will unveil the iPhone 18 Pro on September 9, but a report from Macwelt suggests pre-orders will start on Saturday, September 12 rather than the usual Friday. The shift, attributed to a source, would also reportedly move the order window to midnight Pacific time instead of the typical 5 a.m. slot.
Apple confirmed it is increasing the monthly price of Apple TV from $12.99 to $14.99, and raising the cost of the Apple One Individual bundle as well. The new pricing applies immediately to new subscribers, while existing customers will get about a month's notice before being charged the higher rate. Other Apple One tiers, already adjusted when Apple Music prices rose last month, remain unchanged.
Apple TV has acquired worldwide streaming rights to Small Prophets, a comedy that became the BBC's top-rated new scripted series launch this year, months after it aired in the UK. The show will begin streaming on Apple TV on October 7 in most markets, including the US, while UK viewers will get it next year after its run on BBC iPlayer ends.
Amazon has kicked off its 2026 Labor Day Sale with widespread discounts across Apple products, including $50 off AirPods Pro 3, AirTag 2 units as low as $20, and Apple Watch SE 3 hitting a record $200 price point. Renewed Premium iPhone 17 Pro units are discounted up to $290, and even the newly released M6 Mac mini is seeing early price cuts on its two entry configurations.
Apple unexpectedly updated its Mac Mini and Mac Studio desktops this week, timing the release alongside the teaser for its September 9 iPhone event themed 'Surprise and Shine.' The move deviates from Apple's usual September pattern, coinciding with John Ternus taking over as CEO. Separately, Walmart began accepting Apple Pay across US stores, marking another win for Apple this week.