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Essay maps how BM25's Stephen Robertson and Hokusai spent decades refining one core idea

A May 2026 blog post collects examples of people who spent decades iterating on a single idea before reaching their defining work. It traces Stephen Robertson's path from a 1976 probabilistic relevance paper with Karen Sparck Jones to the 1994 BM25 formula still used in search today, and cites Hokusai's decades of studying nature before painting The Great Wave off Kanagawa at 73.

FTC Lawsuit Details Amazon's Undisclosed Ad Auction Price Manipulation

A federal lawsuit filed by the FTC alleges that Amazon secretly raised minimum price thresholds in some advertising auctions after bids were already submitted, effectively changing the rules mid-game. The suit claims this practice forced advertisers to pay more than they should have, generating billions in extra revenue for Amazon.

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