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Now We Know the True Price of the Apple Watch 10, Amazon Drops Its Margin to Zero for Prime Day

Apple always tops the sales charts during major shopping events like Black Friday, Cyber Monday, and Prime Day. This year, Amazon is taking things even further for its Prime members, slashing margins across nearly all Apple devices. Whether you’re after AirPods, iPads, or the Apple Watch Series 10, you’ll find prices stripped of any retailer markup. Every configuration and size, from cellular to GPS, is available at these record-low prices: One of them, in particular, has leaped into Amazon’s t

Prime Day: How Cybercriminals Are Getting a Boost From AI (and How to Avoid Them)

Amazon's Prime Day sale is officially here, but shoppers looking for great deals need to be careful that they don't get scammed in the process. Amazon is warning consumers to be on the lookout for cybercriminals attempting to use the massive online event, which runs Tuesday through Friday, as an opportunity to con them out of their money and personal information. According to Amazon, reports of email impersonation scams, where cybercriminals tried to pass themselves off as Amazon or another re

Apple's AirPods Pro 2 are cheaper than ever thanks to this Prime Day deal

Engadget has been testing and reviewing consumer tech since 2004. Our stories may include affiliate links; if you buy something through a link, we may earn a commission. Read more about how we evaluate products . Amazon Prime Day is here, and it's kicking off with a bunch of great deals on Apple devices. Key among them is a new all-time low on the AirPods Pro 2. You can grab them now for only $149, which is $100 off their usual price and the cheapest we've seen. The Apple AirPods Pro 2 were ou

Samsung SmartTag 2 trackers are 48 percent off for Prime Day

Engadget has been testing and reviewing consumer tech since 2004. Our stories may include affiliate links; if you buy something through a link, we may earn a commission. Read more about how we evaluate products . We live in a world filled with so much stuff. There's keys, phones, wallets — the list goes on of things that you need to hold on to every day. With this in mind, it's often a good idea to get a Bluetooth tracker for all the important things. Luckily, right now the Samsung Galaxy Smar

The Bose QuietComfort headphones drop to $199 for Prime Day

Engadget has been testing and reviewing consumer tech since 2004. Our stories may include affiliate links; if you buy something through a link, we may earn a commission. Read more about how we evaluate products . The well-regarded Bose QuietComfort headphones are on sale for just $199 as part of the Prime Day festivities. That's a significant discount of 42 percent, as the regular price is $350. The deal applies to multiple colorways. These QuietComfort headphones include active noise cancella

Best Prime Day speaker deals on JBL, Bose, Sonos and others

Engadget has been testing and reviewing consumer tech since 2004. Our stories may include affiliate links; if you buy something through a link, we may earn a commission. Read more about how we evaluate products . Prime Day is the time to trawl Amazon for the best in all things, including high-quality speakers at bargain prices. For much less than usual, you can add a new lynchpin to your soundsystem. That could be a space-saving soundbar for a smaller space, a smart speaker to jam out while you

Best Prime Day TV deals 2025 from Sony, LG, Samsung and others

Engadget has been testing and reviewing consumer tech since 2004. Our stories may include affiliate links; if you buy something through a link, we may earn a commission. Read more about how we evaluate products . Sure, TV prices have fallen a ton recently, but Amazon Prime Day proves they can get even cheaper. (And honestly, it’s just nice not having to wait until Black Friday for serious discounts.) So it’s high time to consider an upgrade, especially if you’re rocking an older 1080p or first-

The best Prime Day Kindle deals and ereader sales

Engadget has been testing and reviewing consumer tech since 2004. Our stories may include affiliate links; if you buy something through a link, we may earn a commission. Read more about how we evaluate products . Amazon’s big sale has arrived and these are the best Prime Day Kindle deals on the site. Currently, Amazon makes four models of its ereader: the basic Kindle, the writing-enabled Scribe, the colorized Colorsoft and the premium Paperwhite, which also comes in an even fancier Signature e

The best Prime Day deals on Amazon devices: Save on Kindle ereaders, Echo speakers and more

Engadget has been testing and reviewing consumer tech since 2004. Our stories may include affiliate links; if you buy something through a link, we may earn a commission. Read more about how we evaluate products . Amazon’s own gadgets — Echo speakers, Fire tablets, Kindles and the like — are at the top of the list of tech on sale during Amazon Prime Day. While there are some (Echos, Kindles) that we like more than others (Fire tablets), there’s no question that you’ll get the best discount on al

The Samsung Galaxy Watch 7 drops to a record-low price for Prime Day

Engadget has been testing and reviewing consumer tech since 2004. Our stories may include affiliate links; if you buy something through a link, we may earn a commission. Read more about how we evaluate products . The Samsung Galaxy Watch 7 is on sale for just $160 as part of the Amazon Prime Day celebration. This is a discount of 46 percent and represents a record-low price for the smartwatch. This is the company's latest watch and was released back in February, so it's nice to see a massive d

The latest Amazon Kindle drops to a record-low price for Prime Day

Engadget has been testing and reviewing consumer tech since 2004. Our stories may include affiliate links; if you buy something through a link, we may earn a commission. Read more about how we evaluate products . The latest Amazon Kindle is on sale for $85 as part of a Prime Day promotion. This is a discount of $25 and represents a record-low price for the ereader. This is the model that was released in 2024 and the sale includes both colorways. The iconic Kindle easily found a spot on our lis

You absolutely should not buy an Echo Dot on Prime Day

Engadget has been testing and reviewing consumer tech since 2004. Our stories may include affiliate links; if you buy something through a link, we may earn a commission. Read more about how we evaluate products . Prime Day is basically Black Friday for Amazon’s own devices. For almost as long as the shopping event has taken place (it started in July 2015, if you forgot), it’s been one of the most reliable days of the year to snag Amazon gadgets like Kindles Echo speakers and Fire tablets at dir

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Prime Day deals include up to $250 off Google Pixel phones

Engadget has been testing and reviewing consumer tech since 2004. Our stories may include affiliate links; if you buy something through a link, we may earn a commission. Read more about how we evaluate products . Prime Day is upon us, and right now you can pick up both the Google Pixel 9 and Pixel 9 Pro for a sizable discount in Amazon’s annual summer sale. The Pixel 10 might be just around the corner, but $250 off two of the very best Android phones you can buy right now is well worth consider

The Razer Kishi Ultra controller drops to only $100 for Prime Day

Engadget has been testing and reviewing consumer tech since 2004. Our stories may include affiliate links; if you buy something through a link, we may earn a commission. Read more about how we evaluate products . Many consider Razer's Kishi Ultra to be the best mobile gaming controller around. But its standard $150 price tag is a sticking point for some. Well, Prime Day is here to cure what ails you. Amazon has the Rolls-Royce of mobile controllers for only $100. What makes the Kishi Ultra spe

Prime Day Starts With Apple Watch Series 10 Below Black Friday Price, Stock Running Low Already

Smartwatches are useful for a huge number of things. Not only can it make it easier to keep an eye on notifications you get from your phone, be that checking emails or texts or even calendar reminders, but it can also be amazing for tracking your overall health. In fact, a good smartwatch can offer a nice bit of accountability for those who need a little more of a push to keep training. See at Amazon While there are a large number of options out there, if you’re an Apple user, especially someo

Amazon Offers Seagate Storage Expansion Card for Peanuts, Prime Day Jackpot for Xbox Gamers

We know it’s a very modern and silly problem to have, but it’s so deeply aggravating when you go to install a new game on your Xbox Series X or S, only to find that you’re out of memory. Sure, every big AAA game these days takes up 100 GBs somehow, but it’s 2025 people, this should be an issue of the past! Well, you can help alleviate the issue with the right purchases, and if this is the problem you want to sort, then you should get yourself this Seagate Storage Expansion Card while it’s on sal

Topics: 1tb 2tb amazon card games

Samsung The Frame 55″ is 52% Off for Prime Day, Amazon Is Now Losing Money on This 4K TV

Prime Day began at midnight this Tuesday, and Amazon is buzzing with more aggressive deals than ever before. Over the past five years, Prime Day has consistently outsold Black Friday and this year Amazon is pushing prices even lower (sometimes at a loss on top-sellers) to continue the streak. One of the most extreme is the Samsung 4K The Frame 55” TV with a teak bezel which has dropped to a record low price for Prime Day. The Samsung TV has a list price of $1,645 but is now on sale for just $79

Fourth Price Drop in Just Hours, The Samsung T9 SSD 4TB Is Now Going for Pennies on Prime Day

Amazon is going out of its way to get people to shop on Prime Day, and the Samsung T9 Portable SSD with 4TB storage is no exception. In a matter of hours, this massive-capacity external SSD’s price has dropped by more than 50% with several consecutive price cuts designed to spur demand and beat even Black Friday prices. For $265, this is the lowest price ever on this seriously convenient SSD, but only if you’re a Prime member. The Samsung T9 external SSD 4TB normally sells for $549, but during

Amazon Is Going Nuts, Gives You 2 Free Blink Cameras When You Buy One During Prime Day

Amazon is pulling out all the stops for Prime Day, especially when it comes to its own smart home brands. Blink is known for its easy-to-use security cameras and it is front and center with the most aggressive deal we’ve ever seen. Right now, Amazon is offering a bundle that includes three Blink Outdoor 4 cameras and a Blink Mini for an incredible 66% off: The entire bundle is only $99, down from the regular $289. To put this into perspective, you’re getting the entire bundle for what you would

A Free Echo Spot? Amazon Is Almost There This Prime Day

Amazon rolled out its Prime Day sales at midnight this Tuesday, and again it dropped prices on some of its best devices—like the Echo Spot and Echo Pop. If you want a smart alarm clock or a compact Alexa speaker, there has never been a better time to buy: Since these products are made by Amazon, you know that this is going to be the lowest price you’ll find throughout the entire year. Amazon’s new model, the Echo Spot, is available for as little as $44, which is half the normal price of $79: Th

Apple A17 Pro iPad Mini Has Never Been This Cheap Since Launch, Prime Day Drops It to Its Lowest Price Yet

If you’ve been searching for the perfect tablet that can handle just about anything you throw at it, an iPad is the best choice you can make. And an iPad is an even better choice to make when you can get it on sale. While Apple devices do typically go on sale pretty often when it comes to major sales events, they don’t always drop this low. So the fact that this one is on sale for this price is pretty surprising. It also means you won’t want to miss out. Head to Amazon now to get the A17 Pro Ap

Apple Hates It, Amazon Just Dropped the Price of the 2025 iPad to Entry-Level Tablet Levels

Amazon is targeting all the top-sellers of this new Prime Day, and Apple products are right in the middle of that target. From AirPods to MacBooks to the Apple Watch, any high-end product is being (massively) reduced in price. One of the most popular deals in the entire Electronics section right now is the 2025 Apple iPad 11-inch. This tablet is being snapped up at an incredible pace, and with only the yellow color left at this new all-time low price, you’ll need to act fast. The deal is exclus

Dyson Supersonic Hair Dryer Hits a New All-Time Low, but Amazon Offers It Only to Prime Members

Dyson has built its reputation on unique vacuum cleaners but within the hair care world, the brand has become a benchmark in professional salons thanks to its Supersonic hair dryer. As part of Prime Day, Amazon is discounting the entire premium British brand including this popular hair dryer: This is the record low for this model which is now marked down to $299 from its usual $379 (21% off). At such a significant discount, inventory might sell out fast. See at Amazon Salon-Quality Results T

How to Spot Fake Reviews on Amazon: Tools and Advice

As the leading online retailer in the US and the UK, Amazon sells just about everything. (Like the logo says, from A to Z.) Whether you are shopping online for a cheap portable charger, eco-friendly cleaning supplies, or headphones for your kids, Amazon is likely your first stop. And when it’s time to choose between similar-looking products, most folks rely on user reviews. The trouble is that many Amazon reviews are fake. Unscrupulous or desperate sellers pay for glowing reviews, and some offe

Best Prime Day Deals Under $100 (2025): LifeStraws, Tech, and More

Prime Day can be overwhelming, especially when trying to find more affordable items to fill your shopping cart with. We're here to help. These are the best Prime Day deals under $100, from smartwatches to LifeStraws. Interested in finding more great deals? Be sure to check out our full list of the Absolute Best Prime Day Deals and find highlights in our Prime Day liveblog. WIRED Featured Deals Amazon Echo Deals Tech Deals Photograph: Ugreen Ugreen 145W Power Bank $100 $70 (30% off) Amazon T

5 Prime Day Kindle Deals (Plus Amazon Echo Devices)

The sale event of the summer is here, and the Amazon Prime Day Kindle deals (and other Amazon device deals!) are ones you can count on being great to shop. As someone who tests Amazon gear for a living—Echo speakers, Kindles, Amazon's smart plugs, you name it—I'm always tracking what in Amazon's lineup is worth buying. I have a ton of favorites, from the best of the best, like the Kindle Paperwhite and Echo Show 8, to the Kindle Scribe and Echo Spot. It's the perfect time to shop all of those a

Amazon's Fire TV Stick 4K Max is on sale for $35 this Prime Day

Engadget has been testing and reviewing consumer tech since 2004. Our stories may include affiliate links; if you buy something through a link, we may earn a commission. Read more about how we evaluate products . If you already plan on using Prime Day as an excuse to upgrade your home theater, Amazon has a great deal on one of its premium streaming dongles that could be the perfect thing to complete your setup. The Amazon Fire TV Stick 4K Max is available for $25 off for Prime Day, lowering its

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The latest Kindle Scribe is on sale for a record-low price thanks to Prime Day

Engadget has been testing and reviewing consumer tech since 2004. Our stories may include affiliate links; if you buy something through a link, we may earn a commission. Read more about how we evaluate products . The latest Amazon Kindle Scribe ereader is on sale for just $260 as part of the Prime Day festivities. This is a record-low price and a discount of $140. The sale applies to the 16GB model, which is enough storage for thousands of books and notes. The Kindle Scribe is Amazon's answer

Amazon Prime Day 2025 deals are live: Our top picks on headphones, smartwatches, robot vacuums and more

Engadget has been testing and reviewing consumer tech since 2004. Our stories may include affiliate links; if you buy something through a link, we may earn a commission. Read more about how we evaluate products . Amazon Prime Day 2025 is finally here, so now’s the time for members to stock up on discounted home essentials, clothing, shoes, and of course, tech. It’s safe to say that Amazon’s website will be overwhelming for the entirety of the event, so we wouldn’t blame you if you got distracte

The best Prime Day laptop deals live now: MacBooks, Windows 11 machines, Chromebooks and others

Engadget has been testing and reviewing consumer tech since 2004. Our stories may include affiliate links; if you buy something through a link, we may earn a commission. Read more about how we evaluate products . So you need a new laptop — you’ve waited for the right time. Amazon Prime Day 2025, as has been in years past, offers a ton of laptop deals to consider. All kinds of devices are on sale this year, from refreshed MacBooks to high-end gaming machines to already affordable notebooks. But