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Amazon Prime Day returns July 8-11: Here's what's new (and what to know)

It's time to build your basket. Amazon just confirmed in a release that its annual Prime Day event will return Tuesday, July 8, through Friday, July 11. The news comes after initially confirming the return of the event back in April. For the first time ever, Prime Day will be a four-day-long extravaganza, two days longer than years past, confirming early rumors that swirled back in March. Also: Amazon extends July Prime Day and confirms 2025 dates The retailer also unveiled early offers for P

Amazon kicks off extended Prime Day on July 8, adds six free Prime Gaming titles

In brief: Amazon has announced that its extended four-day Prime Day sales event will be taking place between July 8 and July 11. To celebrate, the company is giving away an extra six free games through its Prime Gaming service. Between now (June 17) and July 7, Prime members can get six extra games in addition to the previously announced free titles available on the service this month. For those who've never grabbed Prime Gaming giveaways before, the games are downloaded and permanently stay in

Amazon Prime Day 2025 dates announced with an Alexa Plus hack to shop smarter

Edgar Cervantes / Android Authority TL;DR Amazon has announced dates for Prime Day 2025. The sale will run for four days this year and include deals on everything under the sun. If you have access to Alexa Plus, Amazon’s next-gen AI assistant, you can ask Alexa to notify you when a specific product you’re eyeballing goes on sale. Amazon has officially announced the dates for Prime Day 2025, and this year, it’s bigger than ever. The sale will run for four full days, from July 8 to July 11, gi

Amazon Prime Day 2025 dates announced, with four days this year

If you’ve had your eye on any tech goodies, the dates for Amazon Prime Day 2025 have been announced by the company. What started as a single day and was later extended to two has again been doubled, running for a full four days this year … Amazon says this year’s deals will run from July 8-11, with The Verge getting a little more precise. It starts Tuesday, July 8th, at 3AM Eastern and lasts through Friday, July 11th, at the same time. Don’t mistake that for generosity on Amazon’s part, howev

Amazon extends Prime Day to four days, starting July 8

An Amazon worker moves boxes on Amazon Prime Day in the East Village of New York City, July 11, 2023. Amazon is extending its Prime Day discount bonanza, announcing that the annual sale will run four days this year. The 96-hour event will start at 12:01 a.m. PT on July 8, and continue through July 11, Amazon said in a release. For the first time, the company will roll out themed "deal drops" that change daily and are available "while supplies last." Amazon has in recent years toyed with addin

Amazon Prime Day will take place July 8 to July 11, with six bonus PC games via Prime Gaming

Amazon announced that Prime Day 2025 will take place from Tuesday, July 8 through Friday, July 11, and gamers will be able to get six free PC games via Prime Gaming. Prime Gaming members are in for another year of some great deals available during both the lead-up to Prime Day and during Prime Day itself, Amazon said. To celebrate the lead-up to Prime Day from June 17 through July 7, and in addition to the previously announced June Prime Gaming content, Prime members can claim an assortment of

Amazon is giving away some great games in the lead up to Prime Day

You can grab a number of games from Amazon at no cost if you have a Prime subscription in the days leading up to Prime Day 2025, which takes place from July 8 to July 11. Starting today, June 17 at 12 PM Eastern time, you can get Dungeon of the Endless Definitive Edition without paying for it through the Amazon Games App. In the roguelike game, you take on the role of a prison spaceship survivor who has to fight off several floors of creatures after your escape pod crashes into a strange planet.

Amazon Prime Day 2025 dates officially announced: The shopping event returns from July 8 to 11

Engadget has been testing and reviewing consumer tech since 2004. Our stories may include affiliate links; if you buy something through a link, we may earn a commission. Read more about how we evaluate products . Amazon has officially announced the dates for its next annual shopping event, and there’s a twist this year. Prime Day 2025 will be four days long, running from July 8 through July 11. A departure from previous years in which Prime Day was a 48-hour affair, this year the shopping event

Prime Day 2025: When Amazon's sales event begins, early deals already live, plus everything else you need to know

Engadget has been testing and reviewing consumer tech since 2004. Our stories may include affiliate links; if you buy something through a link, we may earn a commission. Read more about how we evaluate products . Prime Day is coming back (again) this year; here's what we know so far, plus early deals. Now that we know Amazon Prime Day will be coming up soon on July 8 to 11, it’s time to start thinking about what you may want to snag at a discount during the sale. If you pay the $139 annual fee

Amazon Prime Day Swells to a 4-Day Event, With Tariffs Still Looming Large

James Martin/CNET Amazon Prime Day is getting even bigger this year. Amazon announced its summer shopping event will take place July 8-11 -- ballooning from two to four days. The mega retailer's sale, exclusive to Prime members, offers some of the best Amazon deals of the year. And while the sale days promise bargains and special offers, looming price hikes due to tariffs could impact how much of a savings shoppers can expect. Amazon launched Prime Day back in 2015, and savvy shoppers have eag

Amazon Prime Day stretches to four days of deals this year

is an editor covering deals and commerce. He joined in 2018, and served as commerce editor at Polygon until May 2025. Amazon has announced the dates when its annual Prime Day deal extravaganza will kick off, and it’s happening for much longer than usual. It starts Tuesday, July 8th, at 3AM Eastern and lasts through Friday, July 11th, at the same time. And, instead of being a two-day event that’s exclusive to Prime subscribers, it’s happening for four days in 2025. We will, of course, be reporti

The 34 Absolute Best Shows to Watch on Prime Video

Reached the end of a binge and ready for something new? Prime Video may offer your next small-screen fixation. Amazon's streaming service is the place to visit for can't-miss originals like The Boys and The Marvelous Mrs. Maisel. With new shows premiering frequently, such as the postapocalyptic drama Fallout, you can choose a fresh release or start a series you've had on the back burner. Note that Prime Video is now ad-supported and charges an extra fee to remove commercials. Read on for this

The 26 Best Shows on Amazon Prime Right Now (June 2025)

While Netflix is busy pumping out more series than any one person could watch (probably), some of the best shows are on Amazon Prime Video. Trouble is, navigating the service’s labyrinthine menus can make finding the right series a pain. We’re here to help. Below are our favorite Amazon series—all included with your Prime subscription. For more viewing picks, read WIRED’s guide to the best movies on Amazon Prime, the best movies on HBO’s Max, and the best movies on Netflix. If you buy somethin

24 Amazon Prime Perks You Might Not Be Using (2025)

It’s common knowledge that a Prime membership gets you free two-day shipping. But there are Amazon Prime perks that make the service more worthwhile—and considering the cost of a yearly membership, you're doing yourself a disservice if you aren't taking advantage of all of them. Below, we've listed some of the perks you should be using as an Amazon Prime member. Arguably, these incentives alone aren't worth the cost of a membership, but chances are at least one of them will come in handy. Amazo

Amazon Prime Day 2025 returns in July: What to know (plus early deals to shop)

In April, Amazon confirmed that its annual Prime Day event would return this July. Despite an uncertain economic outlook, Amazon is full steam ahead on its first Prime Day event of 2025, though dates have still yet to be confirmed. Also: Google's new AI shopping tool just changed the way we shop online - here's why Amazon hosted its second annual Big Spring Sale in March, which was extended from five days in 2024 to seven days this year. In a similar fashion, some early leaks suggest that Prim

'Superman' Early Screenings for Prime Members: How to Snag Tickets

Don't want to wait until July 11 to watch James Gunn's Superman movie? If moving that up three days sounds like a game-changer, Amazon could be your hero. As of Tuesday, US Amazon Prime members can buy tickets for early access screenings of Superman that will take place in select theaters on July 8 at 7 p.m. local time, according to a statement. A Prime membership costs $15 per month or $139 per year. 2025's Superman stars David Corenswet as the Man of Steel, Nicholas Hoult as Lex Luthor and R

Amazon Prime Video Now Showing Nearly 6 Minutes of Ads Per Hour, Double What It Was

Amazon is now showing four to six minutes of advertisements per hour on its Prime Video streaming service. That's about double the ad load from when the company introduced ads in January 2024, according to a report from ADWEEK. According to the report, which is based on information from six ad buyers and documents, Amazon notified investors of the increase in ads but has not made a public announcement of the change. Despite initial grumbling from consumers, Amazon introduced ads to Prime Video

Topics: ad ads amazon prime video

Prime Video: The 34 Absolute Best TV Shows to Watch

Reached the end of a binge and ready for something new? Prime Video may offer your next small-screen fixation. Amazon's streaming service is the place to visit for can't-miss originals like The Boys and The Marvelous Mrs. Maisel. With new shows premiering frequently, such as the postapocalyptic drama Fallout, you can choose a fresh release or start a series you've had on the back burner. Note that Prime Video is now ad-supported and charges an extra fee to remove commercials. Read on for this

Amazon may double the time you spend watching ads on Prime Video

Edgar Cervantes / Android Authority TL;DR A new report says Prime Video is increasing its ad load to four to six minutes per hour. This doubles the amount of ad time ad-tier users were previously exposed to. In terms of lightest to heaviest ad experience, it’s said Amazon’s platform is now in the middle tier. Despite immense pushback from customers, Amazon introduced ads to Prime Video in 2024. While no one likes the idea of going from no ads to ads, at least the ad experience was light comp

Topics: ad ads amazon prime video

The number of ads on Amazon Prime Video has doubled in less than 18 months

A hot potato: Do you feel like Amazon Prime Video has more ads than it used to? It's not your imagination. The streamer has reportedly increased the amount of ads to nearly double the number it showed when the basic tier became ad-supported. Amazon promised "limited advertisements" when it announced the controversial change to bring commercials to its Prime service, forcing customers to pay an extra $2.99 on their subscription to remove the interruptions. The ads arrived on Prime in January 20

Topics: ad ads amazon free prime

Amazon Prime Video subscribers sit through up to 6 minutes of ads per hour

Amazon forced all Prime Video subscribers onto a new ad-based subscription tier in January 2024 unless users paid more for their subscription type. Now, the tech giant is reportedly showing twice as many ads to subscribers as it did when it started selling ad-based streaming subscriptions. Currently, anyone who signs up for Amazon Prime (which is $15 per month or $139 per year) gets Prime Video with ads. If they don’t want to see commercials, they have to pay an extra $3 per month. One can also

Topics: ad ads amazon prime video

How to Shop Like a Pro During Amazon Prime Day (2025)

Amazon Prime Day is arguably one of the most confusing shopping holidays in existence: It’s not even a “day” anymore, as last year the event spanned 48 hours. It includes some great deals—Amazon promises “millions of deals”—but the displayed discounts are often misleading, and while it’s advertised as a members-only event, some deals are available to people who don’t subscribe to Prime. Add in the frenzy of limited-time Lightning Deals and you’ve got a recipe perfect for spending too much money.

Prime Day 2025: When we can expect Amazon's annual sales event, plus everything else you need to know

Engadget has been testing and reviewing consumer tech since 2004. Our stories may include affiliate links; if you buy something through a link, we may earn a commission. Read more about how we evaluate products . This year’s Amazon Prime Day is coming soon, so it’s a good time to start thinking about the things you’ll want to look for once the deal wave hits. Everything from gadgets to clothes to household necessities will be on sale during the event as part of the Prime Day deals, and if you’r

Prime Video reportedly shows almost twice as many ads as it used to

If it feels like you spend a lot more time watching ads in Prime Video than you used to, that may not be a mistake. Amazon has increased the number of ads or "ad load" in Prime Video to four-to-six minutes of ads per hour, Adweek reports. Amazon's plan to increase the amount of advertising in its streaming service was previously reported in October 2024. Shifting to a max of six minutes of ads per hour is nearly double the up to three-and-a-half minutes of ads that could play when Amazon first

Topics: ad ads amazon prime video

Adidas plugs its website and app into Amazon’s ‘Buy with Prime’ program

is a reviewer covering laptops and the occasional gadget. He spent over 15 years in the photography industry before joining The Verge as a deals writer in 2021. Adidas’s site and app will soon get “Buy with Prime” Amazon fulfillment, allowing Prime members to receive free shipping and streamlined returns when ordering directly from the three-stripe brand. Beginning in the spring, paying US-based Amazon Prime subscribers will see Prime-eligible items for sale on adidas.com and through the Adida