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Apple wins Grand Prix at Cannes for ‘Shot on iPhone’ campaign

9to5mac.com Marcus Mendes 2025-09-24 03:15:46

Apple’s famous “Shot on iPhone” ad series has just earned one of the advertising industry’s highest honors: the Grand Prix in the Creative Effectiveness Lions category at this year’s Cannes Lions International Festival of Creativity. Not bad for a campaign that started a decade ago. The Creative Effectiveness Lions specifically reward campaigns that prove long-term business impact through creativity. This year marked the fourth consecutive year of growth in submissions for the category, up 6.5%

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Adobe just released an iPhone camera app with full manual controls

9to5mac.com Marcus Mendes 2025-09-24 07:46:13

For photography enthusiasts, the prosumer camera app market has had no shortage of great options, with longtime favorites like Halide from Lux leading the pack. Now, Adobe has decided to enter the picture (get it?) with a free experimental app from the same team behind the original Google Pixel camera. If you remember the early days of the Google Pixel and its heavy focus on computational photography, you already have a sense of what this team, now at Adobe, cares about and is capable of. Its n

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iPhone 'Flip': The Apple Foldable Is Still Rumored To Come in 2026

cnet.com See Full Bio 2025-09-24 06:00:00

We're half a decade into foldable phones, with plenty of devices from Samsung, Google and Motorola (as well as others from Oppo, Huawei and more) for consumers to choose between. Yet among big phone makers, only Apple still lacks one in its lineup. The latest flexible-screen devices, like the Galaxy Z Fold 6, the Motorola Razr Plus reboot and the Pixel 9 Pro Fold show mature designs and robust bending displays, leaving the foldables niche handily dominated by Android devices. Recurring leaks and

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Apple's first foldable iPhone to enter production this year, launch expected in 2026

techspot.com Rob Thubron 2025-09-25 10:43:00

Something to look forward to: Apple's long-rumored folding iPhone will finally go into production later this year ahead of its launch in the fall of 2026, according to analyst Ming-Chi Kuo. But despite that deadline fast approaching, Apple has yet to finalize many of the handset's component specifications. According to Kuo's latest report, Foxconn will officially begin production of Apple's first foldable iPhone late in the third quarter of 2025 (late September) or early in the fourth quarter (

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Apple's foldable iPhone to enter production this year ahead of 2026 launch, will carry premium price

techspot.com Rob Thubron 2025-09-25 15:43:00

Something to look forward to: Apple's long-rumored folding iPhone will finally go into production later this year ahead of its launch in the fall of 2026, according to analyst Ming-Chi Kuo. But despite that deadline fast approaching, Apple has yet to finalize many of the handset's component specifications. According to Kuo's latest report, Foxconn will officially begin production of Apple's first foldable iPhone late in the third quarter of 2025 (late September) or early in the fourth quarter (

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As a Pixel fan, I tried the new iPhone app made by Google’s camera team, and it’s fantastic

androidauthority.com Unknown 2025-09-25 22:30:28

Joe Maring / Android Authority In the Android world, it’s hard to beat Google’s Pixel phones for consistent, lifelike photos. While the HDR-ified look may not be for everyone, there’s no questioning the sheer reliability of a Pixel camera. When you tap the shutter button, you can all but guarantee you’ll get a pleasing and natural picture every single time. That camera experience is one of the main reasons I like using Pixels so much, and thanks to a new app called Indigo, you can now get some

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Will the iPhone 17 Be Released This Fall? We're Tracking the Rumors

cnet.com See Full Bio 2025-09-25 21:55:00

Of all the questions about the rumored iPhone 17, there's one that could settle all others: When is the release date? All of the predictions and speculation about battery power, colors, price and more will be resolved when Apple releases the new iPhone, including the rumored iPhone Air. But even the release date is the subject of leaks and rumors. We've sifted through the whispers, analysis and conjecture so you can know when the new iPhone will be released and when you can expect to get your

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Apple debuts ‘Big Man’, a new Shot on iPhone short film starring Stormzy

9to5mac.com Marcus Mendes 2025-09-26 19:40:03

Apple’s latest release in its long-running “Shot on iPhone” campaign is here, and this time it stars UK rapper and musician Stormzy in a cool new short film called Big Man. Watch it below, alongside an interesting behind-the-scenes video. Directed by Aneil Karia, Big Man was shot entirely on iPhone 16 Pro and tells the fictional story of Tenzman, “a world-weary musician, and the two bright, joyful kids who come into his life by chance. Soon the trio find themselves on a journey together — one t

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Apple looking to make 'premium' priced folding iPhones starting next year, analyst says

cnbc.com Kif Leswing 2025-09-26 23:14:07

People look at iPhones at the Apple Fifth Avenue store in New York City, U.S., May 23, 2025. Apple has plans to make a folding iPhone starting next year, reliable analyst Ming-Chi Kuo said on Wednesday. Kuo said that Apple's folding phone could have a display made by Samsung Display, which is planning to produce as many as 8 million foldable panels for the device next year. However, other components haven't been finalized, including the device's hinge, Kuo wrote. He expects it to have "premium

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My iPhone 8 Refuses to Die: Now It's a Solar-Powered Vision OCR Server

news.ycombinator.com Hemant Kumar 2025-09-26 20:49:53

How I transformed my old iPhone 8 into a solar-powered Vision OCR server using Apple's native framework and an EcoFlow River 2 Pro. Running 24/7 for months, processing thousands of images while completely off-grid. My iPhone 8 Refuses to Die: Now It’s a Solar-Powered Vision OCR Server# After running for over a year, my solar-powered iPhone 8 has processed 83,418 OCR requests and 48GB of images using nothing but Apple’s Vision framework and renewable energy. Most people toss their old iPhones i

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Kuo: Apple yet to finalize many foldable iPhone specs

9to5mac.com Chance Miller 2025-09-27 03:12:02

Ming-Chi Kuo is out with an update today on Apple’s highly-anticipated foldable iPhone. According to the analyst, Foxconn is set to “kick off the project” later this year in late Q3 or early Q4. At this time, however, many of the component specifications for the foldable iPhone “have yet to be finalized.” The latest on the iPhone Fold One of the flagship features of Apple’s foldable iPhone is expected to be the display. While there are multiple foldable Android devices on the market, one of th

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The real reason people buy new iPhones (hint: it’s not AI)

9to5mac.com Ryan Christoffel 2025-09-27 11:32:06

Apple doesn’t report sales numbers anymore, but analysts estimate the company sells hundreds of millions of new iPhones every year. While many 9to5Mac readers may buy new models for features like camera upgrades or Apple Intelligence, new data reveals very different motivations for the vast majority of buyers. iPhone sales are driven by broken, malfunctioning phones far more than anything else CIRP has just published a new report offering insights into what prompts new iPhone purchases. And d

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Your Apple Watch is getting a huge upgrade. Here are the 8 features I can't wait to use in WatchOS 26

zdnet.com Nina Raemont 2025-09-27 18:12:14

Your iPhone, Apple Watch, and other Apple-owned devices are getting a big overhaul soon. The best part? You won't have to pay a dime for them. The tech giant recently rolled out all of the newest apps and updates coming to its devices over the next few months. Apple announced several new features coming to WatchOS 26 at its annual software conference, WWDC, last week. The features touch everything from Fitness to Messages, and include a major design update across Apple's platforms for a more un

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See the hacked iPhone camera Apple built to shoot real race scenes for F1 The Movie

9to5mac.com Marcus Mendes 2025-09-27 23:43:26

Talk about “shot on iPhone”. For its upcoming F1 movie, Apple tasked its engineers with building a custom camera module, using iPhone parts, to replace the onboard cameras that are used for F1 live race broadcasts. Here’s a closer look at the rig. But… why? As detailed by Wired (via MacMagazine), when director Joseph Kosinski (Top Gun: Maverick) and cinematographer Claudio Miranda (The Curious Case of Benjamin Button) told Apple they wanted authentic, driver-perspective shots for the film, the

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The iPhone Air may get a new battery-saving display – but not this year

9to5mac.com Ben Lovejoy 2025-09-28 08:47:41

One of the likely challenges of the upcoming iPhone 17 Air is battery life. Indeed, Apple’s own tests reportedly show that a lot of us wouldn’t make it through the day with the ultra-slim model. The company may have a fix for that in the works, in the form of a new power-efficient display upgrade. But Apple isn’t expected to incorporate the new tech before 2027 at the earliest … The iPhone 17 Air is set to be the slimmest iPhone Apple has ever made, but it’s going to come with some significant

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Ready to Buy a New iPhone? Here's Why You Should Wait

cnet.com See Full Bio 2025-09-28 06:00:00

If you're ready to upgrade your iPhone, you might want to hang tight. Apple tends to unveil its new phones in September, as it did last year with the iPhone 16 lineup. It's expected to release the anticipated iPhone 17 series at the same time this year. So, if you can wait a couple more months, you'll be able to either score the latest device or get a discount on previous models. Watch this: Hey, Apple: Steal These S25 Edge Features for a Skinny iPhone 04:33 Newer iPhones tend to include came

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U.S. and China drive iPhone rebound for April and May

9to5mac.com Marcus Mendes 2025-09-28 11:38:24

After a rocky start to the year, the iPhone business is showing signs recovery, especially in China, where Apple had recently been overtaken by local brands riding on an aggressive government-backed subsidy plan. Here’s the latest data. The new report from Counterpoint Research (via MacRumors) says iPhone sales grew 15% year-over-year across April and May, marking Apple’s strongest performance for this time of year since the pandemic. It’s a sharp rebound driven by renewed demand in both the U

Topics: apple china iphone renewed year

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Here are five of my favorite iOS 26 features that you might’ve missed

9to5mac.com Michael Burkhardt 2025-09-28 23:00:54

Apple unveiled iOS 26 last week at WWDC 2025. While Liquid Glass and iPadOS certainly stole the show, there’s a number of smaller features for iPhone users that I think a lot of people will still enjoy, and I’ll be diving into them here. Custom Ringtones get much easier This is certainly a “finally” feature – but for the first time in the 18 year history of the iPhone, you can now set a custom ringtone simply within iOS. No need for GarageBand or iTunes. Once you have an audio file downloaded

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Google teases Pixel 10 in latest ‘Best Phones Forever’ ad that pokes fun at iOS 26 [Video]

9to5mac.com Ben Schoon 2025-09-29 23:21:52

In its continued “Best Phones Forever” series, Google pokes a bit of fun at how many iOS 26 features are “inspired” by Pixel, while also teasing the Pixel 10. The “Best Phones Forever” series has been going for a while at this point, with Google using the series to point out how iPhone and Pixel co-exist, and occasionally throwing little jabs at the iPhone. Most recently, the “Responding to the Rumors” episode poked fun at a handful of iPhone features that Pixel had first. “Total coincidence.”

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iPhone 17 Rumors: New iPhone Battery Could Be Stronger and Smaller

cnet.com See Full Bio 2025-09-30 13:00:00

The next iteration of iPhones is just around the corner, with an official announcement expected sometime this fall. With the Worldwide Developers Conference now behind us, we're most looking forward to the announcement of the iPhone 17. There are plenty of rumors about what the next iPhone will look like and what sort of specs it may have. One of the more popular talking points for any new smartphone release is battery life, and the new iPhone is no exception. A rumored iPhone 17 Air with a thi

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How Apple Created a Custom iPhone Camera for ‘F1’

wired.com Julian Chokkattu 2025-09-30 23:00:00

You can't mount a cinema camera on a Formula One race car. These nimble vehicles are built to precise specs, and capturing racing footage from the driver’s point of view isn’t as simple as slapping a GoPro on and calling it a day. That’s the challenge Apple faced after Joseph Kosinski and Claudio Miranda, the director and cinematographer of the upcoming F1 Apple Original, wanted to use real POV racing footage in the film. If you’ve watched a Formula One race lately, you've probably seen clips t

Topics: apple camera film iphone module

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Your 2018 iPhone XS Is Now a 'Vintage' Device: Here's What That Means

cnet.com See Full Bio 2025-10-01 07:07:06

Things don't last forever, and in the tech world, they rarely even last five years. Apple lists older products on what it calls the vintage list, which consists of Apple products that the company stopped selling 5-7 years ago. And if you bought your iPhone in 2018, the iPhone XS, your phone is now officially vintage. The iPhone XS launched in 2018 and was officially discontinued in 2020 once all of its stock ran out. The phone joins other recent additions to the list, including the iPhone 7 Plu

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Apple iPhone 18 Pro Max and foldable iPhone get first dibs on TSMC's 2nm process, A20 chip

techspot.com Shawn Knight 2025-10-01 19:45:00

In a nutshell: Apple is on track to become the first handset maker to ship a smartphone powered by processing hardware based on TSMC's 2nm process. The chip, tentatively referred to as the A20, will also reportedly utilize the latest wafer-level multi-chip module (WMCM) packaging technology. Sources familiar with the matter tell the Commercial Times that production of the A20 SoC will begin at the Chiayi AP7 plant in Taiwan. The current generation iPhone 16 utilizes the A18 SoC, and the iPhone

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PSA: macOS 26 Live Activities work even if your iPhone is on iOS 18

9to5mac.com Marcus Mendes 2025-10-01 23:30:22

Apple is bringing Live Activities to the Mac this fall as part of macOS Tahoe 26, and here’s a helpful compatibility tidbit: your iPhone doesn’t need to be running iOS 26 to make it work. According to Apple’s WWDC25 session “What’s new in widgets,” Live Activities from a paired iPhone will show up in the macOS menu bar as long as your phone is on iOS 18 or later. No iOS 26 requirement, no extra app updates needed. How will Mac Live Activities work? Just like on the iPhone’s Dynamic Island, th

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iPhone 17 Color Rumors: Apple Could Introduce These Fresh New Hues

cnet.com See Full Bio 2025-10-02 15:00:00

There are plenty of rumors swirling about the next iPhone, like a new camera design and faster charging capabilities. And amid whispers of a skinnier model joining the rumored iPhone 17 line, the question remains: Will the phones be available in new colors? Apple's June 9 WWDC 2025 developer conference, which was focused on software updates, didn't give us any hints. So we're all playing the guessing game, with the help of some leaks and rumors Over the years, we've been surprised by new iPhon

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Your MacBook is getting a big upgrade. 5 best features I can't wait to use in MacOS 26

zdnet.com Kyle Kucharski 2025-10-02 08:47:00

Kerry Wan/ZDNET Apple last week announced its latest update for MacOS 26, codenamed "Tahoe." It's full of new visual design elements like Apple's Liquid Glass design theme, better integration with the iPhone, and a more robust Spotlight feature that's better integrated with Shortcuts. The theme of all of Apple's updates this year is streamlining both the visual UI and feature sets across Apple devices, while making more apps and features available on them, punctuated by Apple Intelligence. Al

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How to clear your iPhone cache (and why you should do it before updating to iOS 26)

zdnet.com Elyse Betters Picaro 2025-10-02 23:49:00

What is cache? Cache -- or browser cache -- is the temporary storage of website files. So, things like images, scripts, and cookies that your browser saves on your phone to make pages load faster the next time you visit. Also: How to clear your Android phone's cache and make it feel like new Over time, though, those files can add up, taking a large bite out of your device storage and slowing things down. That's why it's smart to clear your browser cache regularly. In this article, I focused o

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Liquid Glass, New Photos App and All the Other iOS 26 Features Coming to Your iPhone

cnet.com See Full Bio 2025-10-02 14:06:00

Your iPhone will soon look a lot different when iOS 26 (named for 2026) comes out in the fall, but there's more to see under the frosted glass facade. Announced at Apple's Worldwide Developers Conference, the latest version of the iPhone's operating system incorporates some features that iPhone owners have watched their Android friends enjoy, plus plenty of other enhancements. For instance, the Camera and Photos apps are gaining long-awaited functional redesigns; the Messages and Phone apps are

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Your Apple Watch is getting a big upgrade. Here are the 8 features I can't wait to use in WatchOS 26

zdnet.com Nina Raemont 2025-10-02 11:00:22

Your iPhone, Apple Watch, and other Apple-owned devices are getting a big overhaul soon. The tech giant recently rolled out all of the newest apps and updates coming to its devices over the next few months. Apple announced several new features coming to WatchOS 26 at its annual software conference, WWDC, on Monday in Cupertino. The features touch everything from Fitness to Messages, and include a major design update across Apple's platforms for a more unified look and naming mechanisms that ref

Topics: apple feature iphone watch workout

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WWDC Didn't Excite Me. I Really Need the iPhone 17 to Make a Splash

cnet.com See Full Bio 2025-10-02 12:00:09

Apple's WWDC 2025 keynote had a lot of fanfare about its new "Liquid Glass" interface for iOS 26, iPads, Macs and Apple TV, but beyond that there was very little that got me excited. In fact, it felt like one of the most underwhelming Apple events I've covered in my 14 years as a CNET journalist. That's not a good sign. What I can say with confidence is that Apple really needs to make a big splash with the iPhone 17 when it launches in September. It wasn't that Apple did anything especially wro

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Latest Tech News

Apple wins Grand Prix at Cannes for ‘Shot on iPhone’ campaign

Adobe just released an iPhone camera app with full manual controls

iPhone 'Flip': The Apple Foldable Is Still Rumored To Come in 2026

Apple's first foldable iPhone to enter production this year, launch expected in 2026

Apple's foldable iPhone to enter production this year ahead of 2026 launch, will carry premium price

As a Pixel fan, I tried the new iPhone app made by Google’s camera team, and it’s fantastic

Will the iPhone 17 Be Released This Fall? We're Tracking the Rumors

Apple debuts ‘Big Man’, a new Shot on iPhone short film starring Stormzy

Apple looking to make 'premium' priced folding iPhones starting next year, analyst says

My iPhone 8 Refuses to Die: Now It's a Solar-Powered Vision OCR Server

Kuo: Apple yet to finalize many foldable iPhone specs

The real reason people buy new iPhones (hint: it’s not AI)

Your Apple Watch is getting a huge upgrade. Here are the 8 features I can't wait to use in WatchOS 26

See the hacked iPhone camera Apple built to shoot real race scenes for F1 The Movie

The iPhone Air may get a new battery-saving display – but not this year

Ready to Buy a New iPhone? Here's Why You Should Wait

U.S. and China drive iPhone rebound for April and May

Here are five of my favorite iOS 26 features that you might’ve missed

Google teases Pixel 10 in latest ‘Best Phones Forever’ ad that pokes fun at iOS 26 [Video]

iPhone 17 Rumors: New iPhone Battery Could Be Stronger and Smaller

How Apple Created a Custom iPhone Camera for ‘F1’

Your 2018 iPhone XS Is Now a 'Vintage' Device: Here's What That Means

Apple iPhone 18 Pro Max and foldable iPhone get first dibs on TSMC's 2nm process, A20 chip

PSA: macOS 26 Live Activities work even if your iPhone is on iOS 18

iPhone 17 Color Rumors: Apple Could Introduce These Fresh New Hues

Your MacBook is getting a big upgrade. 5 best features I can't wait to use in MacOS 26

How to clear your iPhone cache (and why you should do it before updating to iOS 26)

Liquid Glass, New Photos App and All the Other iOS 26 Features Coming to Your iPhone

Your Apple Watch is getting a big upgrade. Here are the 8 features I can't wait to use in WatchOS 26

WWDC Didn't Excite Me. I Really Need the iPhone 17 to Make a Splash

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