Coffee-shop pitch change helped founder unlock traction for laptop campers
Julia Vidal, co-founder of Badge, began with a simple problem: remote workers often roam the city searching for a workplace that won’t shoo them away. As coffee shops and cafés are increasingly adopting no-laptop policies, she envisioned a startup. What if partnered cafés allowed the reservation of a laptop spot, but just with a minimum spend, so everybody is happy? Basically, AirBnB, for café-based workspaces with proper WiFi. Quick prototype validates demand on the consumer side To test wh