Small businesses use World Cup surge lessons to prep for NFL season sales

An Entrepreneur analysis highlights how small businesses near World Cup 2026 host stadiums—bars, vendors, jersey shops and parking operators—saw sales rise 4.1% in June, outpacing 1.8% growth in non-host cities, largely due to a 16.7% jump in spending by visiting fans. The piece notes that nearly 500 terabytes of data flowed through host stadiums during the tournament, forcing local businesses to upgrade their own connectivity to handle surges in mobile ordering, digital payments and foot traffic.