GoKawiil - Tech News

Report: AI content flood is undermining influencer marketing trust

A new report finds that the growing volume of AI-generated content online is eroding consumer trust, weakening the influence that social media personalities have historically had over purchasing decisions. Shoppers who once relied on influencer recommendations for items like clothing and home appliances are said to be growing more skeptical of what they see online.

fastcompany.com · 2026-09-22 · ai-generated content, influencers, social media

Study: Purpose Statements Fail to Build Consumer Trust or Loyalty

Despite widespread adoption of brand purpose statements and manifestos, consumer trust in brands remains weak and loyalty is eroding. Data shows consumers are switching brands at record rates, suggesting stated purpose alone isn't influencing their decisions. Instead, what builds trust is consistency between a brand's actions and what consumers actually experience.

fastcompany.com · 2026-09-10 · brand purpose, consumer trust, brand loyalty