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The AI Layoffs Have Come for Freelance Marketplace Fiverr

Fiverr, the online marketplace for freelancers, announced that it is laying off about 250 full-time staff members as part of an effort to transform itself into an “AI-first company.” The layoffs will affect about 30% of the company’s staff and are part of what CEO Micha Kaufman called a “painful reset” in a message to his staff, which he also posted on X—though certainly one that will be more painful for the workers losing their jobs than for him. Kaufman claims the layoffs mark Fiverr returnin

Fiverr is laying off 250 employees to become an 'AI-first company'

Gig economy platform Fiverr is laying off 250 employees as it pivots to being an "AI-first company," CEO Micha Kaufman shared in an essay on X. The move affects around 30 percent of the company's staff, The Register writes, and it's not uncommon among tech companies in 2025. Duolingo announced similar plans to become "AI-first" in April. Kaufman describes this process as returning to "startup mode" and writes that his ultimate goal is to turn Fiverr into "an AI-first company that's leaner, fast