OpenAI sharply increases sponsored Instagram posts promoting ChatGPT

OpenAI has expanded its influencer marketing, more than doubling sponsored Instagram posts for ChatGPT from 61 in June to 141 in August, according to HypeAuditor data cited by Business Insider. The company is reportedly pitching parenting, fitness and tech creators, urging them to frame ChatGPT as useful for everyday life and business rather than address AI safety worries directly.