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Entrepreneur's September 2026 issue profiles nine small businesses from its America's Favorite Mom & Pop list, focusing on how they designed their storefront signs to reflect their identity. Owners of shops like Latinx with Plants, Staci's Sandwich Joint, and Dead People's Stuff explain the reasoning behind their sign choices, from cultural symbolism to clean, glowing storefronts meant to draw in passersby.
A CodeYam founder shares a personal framework for gathering qualitative user feedback during the pre-product-market-fit stage, drawing on lessons from Rob Fitzpatrick's 'The Mom Test' and the Design Sprint methodology developed at GV. The approach, refined over a decade at startups including Kamcord, focuses on quickly validating or rejecting product hypotheses through structured user conversations rather than lengthy internal design exercises.
A new brain-computer interface has for the first time simultaneously decoded a paralyzed user's intended speech and movement, converting brain signals into on-screen text while animating a personalized avatar within seconds, according to a Nature Neuroscience study. Separately, a review published in Psychological Medicine finds that reading for pleasure correlates with structural brain changes, better mental health, and lower risk of cognitive decline, with benefits strongest when reading starts young and is enjoyable rather than obligatory.
An Entrepreneur contributor argues that small business owners often wait until filing season to think about taxes, when the real savings opportunities have already passed. The piece recommends forming an LLC early so owners can later elect S-Corp or other tax treatments, since such elections only apply to an entity that already exists.