Entrepreneur Feature Highlights Sign Strategies From Nine Mom-and-Pop Businesses

Entrepreneur's September 2026 issue profiles nine small businesses from its America's Favorite Mom & Pop list, focusing on how they designed their storefront signs to reflect their identity. Owners of shops like Latinx with Plants, Staci's Sandwich Joint, and Dead People's Stuff explain the reasoning behind their sign choices, from cultural symbolism to clean, glowing storefronts meant to draw in passersby.