GoKawiilPrenuvo, Neko Health charge thousands for elective full-body MRI scans as care access shrinks
Startups like Prenuvo and Neko Health are selling elective full-body MRI diagnostics to wealthy clients, with prices ranging from $2,500 to $4,000 per scan promising detection of hundreds of conditions. This luxury health trend is expanding even as a growing share of Americans, now 36 percent according to a KFF survey, report skipping doctor visits due to cost.