Cracker Barrel Outrage Was Almost Certainly Driven by Bots, Researchers Say
Did something feel…off about the whole Cracker Barrel debacle to you? Did you, in the midst of the endless stream of outrage directed at the Southern country-style restaurant, pause and think, “There’s just no way anyone cares about Cracker Barrel’s logo this much, right?” Well, you might have been onto something. According to data compiled by intelligence platform PeakMetrics, nearly half of the early posts about Cracker Barrel’s logo change appeared to be generated by bots. PeakMetrics grabbe