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Delta Air Lines is using AI to set the maximum price you’re willing to pay

Delta Air Lines is leaning into dynamic ticket pricing that uses artificial intelligence to individually determine the highest fee you’d willingly pay for flights, according to comments Fortune spotted in the company’s latest earnings call. Following a limited test of the technology last year, Delta is planning to shift away from static ticket prices entirely after seeing “amazingly favorable” results. “We will have a price that’s available on that flight, on that time, to you, the individual,”

Peacock announces its steepest price hike in its short history

TL;DR Peacock is raising the prices of its Premium and Premium Plus plans. The Premium tier will go up to $11, while Premium Plus will cost $17. The price hike will go into effect on July 23 for new subscribers and August 22 for existing members. Another day, another subscription service raises its prices. The streaming platform Peacock will soon raise its subscription rates for both new and existing customers. According to Bloomberg, Comcast Corp has announced that it will hike the cost of

Xbox Ally X and Ally leaked prices make the Steam Deck sound like a steal

TL;DR The prices for Xbox’s upcoming handhelds may have leaked. The most expensive model may cost €899, while the cheaper model is said to be €599. While the metadata was scraped from ASUS’ website, these prices could just be place holders. Earlier this year, leaks suggested Xbox was partnering with ASUS to release a handheld under the Xbox brand. A month ago, the company finally confirmed the collaboration during its summer showcase, unveiling two models: the ASUS ROG Xbox Ally X and ROG Xbo

Just 3 days left to save before TechCrunch All Stage 2025 lights up Boston

In only 3 days, founders, investors, and operators will flood into the SoWa Power Station in Boston for TechCrunch All Stage 2025 — and if you haven’t grabbed your pass yet, this is your final window to lock in the lowest prices available and save up to $475. Whether you’re a first-time founder or a scaling-stage exec, TC All Stage delivers the real-world strategies and connections that move the needle. It’s not theory — it’s the stuff that drives traction. Unlock practical value you can use r

Trump's Biggest Tariff Deadline Lifts Soon: These 13 Companies Have Already Hiked Prices

Higher prices for a lot of popular products seem inevitable on our current trajectory. James Martin/CNET In many cases and for many products in the US, the biggest impacts of President Donald Trump's aggressive tariff plans haven't hit yet -- but that could be about to change as the 90-day pause on the "reciprocal" tariffs is set to end this week. However things shake out, numerous companies have already hiked prices or said that they'll increase in the near-future -- including, most recently,

Prime Day 2025: The Deals Are Here, but Beware of Looming Tariffs

James Martin/CNET Amazon Prime Day, the mega retailer's summer shopping event, is here -- doubling in size from two to four days, Tuesday through Friday. Exclusive to Prime members, it offers some of the best Amazon deals of the year, but looming price hikes due to tariffs could leave you wondering how much of a savings you can expect. President Donald Trump's "reciprocal tariffs" have plenty of us feeling antsy about prices. According to a recent CNET survey, 64% of shoppers said they've boug

Tariff Impacts Are Real: These 13 Companies Have Confirmed Price Hikes

Higher prices for a lot of popular products seem inevitable on our current trajectory. James Martin/CNET In many cases and for many products in the US, the biggest impacts of President Donald Trump's aggressive tariff plans haven't hit yet -- but they could soon, unless the 90-day pause on some rates is extended. Still, numerous companies have already hiked prices or said that they'll increase in the near-future -- including, most recently, a popular and CNET-approved brand of smart lights. Th

The Must-Have Gear to Survive and Thrive Summer Con Season

The summer for fan destination travelers is jam-packed with conventions, theme parks, and maybe some beach time. San Diego Comic-Con is, after all, in sunny Southern California. That Hall H line is essentially right on the Pacific coast, so why not queue up in style and comfort? Roll up with the kids in an official One Piece Wonderfold Wagon, travel with rebel Star Wars style on the train, and please don’t forget to deodorize (we beg) with Dr. Squatch’s Avengers body collection. Here’s our list

These Fast Food Restaurants Hiked Their Prices the Most Last Year

The days of "fast food" being "cheap food" are long gone, and prices seem to always be increasing. We can blame that phenomenon on rising inflation, and while a trip to a McDonald's drive-thru is still cheaper than settling in for a meal at your favorite steakhouse, it's far from inexpensive. In fact, prices soared in 2024 as some of the most well-known fast food chains hiked prices to make our favorite treats more costly than ever. Not all fast food is created equal, and one restaurant has inc

Price of rice in Japan falls below ¥4k per 5kg

The average price of rice sold at about 1,000 supermarkets across Japan in the week through June 15 stood at ¥3,920 per 5 kilograms, slipping below ¥4,000 for the first time since the week that ended on March 2, the agriculture ministry said Monday. The average price was down by ¥256 from the previous week, declining for the 4th straight week and marking the first drop exceeding ¥100 since March 2022, when the ministry started releasing weekly rice prices. Prime Minister Shigeru Ishiba had aim

Price of rice in Japan falls below ¥4k per 5 kilograms

The average price of rice sold at about 1,000 supermarkets across Japan in the week through June 15 stood at ¥3,920 per 5 kilograms, slipping below ¥4,000 for the first time since the week that ended on March 2, the agriculture ministry said Monday. The average price was down by ¥256 from the previous week, declining for the 4th straight week and marking the first drop exceeding ¥100 since March 2022, when the ministry started releasing weekly rice prices. Prime Minister Shigeru Ishiba had aim

Tariff Impacts Are Real: I Found 13 Companies With Official Price Hikes

Higher prices for a lot of popular products seem inevitable on our current trajectory. James Martin/CNET In a lot of ways and for a lot of products in the US, the biggest impacts of President Donald Trump's aggressive tariff plans are still a ways off in the near future. Still, numerous companies have already hiked prices or said that they will be increased in the near future -- including, most recently, a popular and CNET-approved brand of smart lights. The fact of the matter is that tariffs

Gas Prices Hold Steady After Iran Ceasefire Despite Dubious $8/Gallon Warnings in California

Gas prices could rise due to the conflict with Iran. Alvaro Gonzalez/Getty Images Brent crude opened Thursday at $67.83 a barrel, down more than $13 from the high of $81 last week, after traders decided the Iran-Israel ceasefire will probably keep the Strait of Hormuz open. It follows US President Donald Trump delivering an all-caps message about oil prices on Monday, less than a day after US and Israeli forces struck three Iranian nuclear sites. "EVERYONE, KEEP OIL PRICES DOWN. I'M WATCHING!"

Philips Hue confirms upcoming US price hikes are due to Trump tariffs

A hot potato: A lot of companies try to avoid blaming Trump's tariffs for any price increases, but not Philips Hue. It has notified customers of a price hike starting on July that is a direct result of the new import duties, and the products might become even more expensive in the future. Parent company Signify told hueblog.com that its Philips Hue portfolio in the US will experience price hikes on July 1 as a "direct result of the tariffs." This might not be the only increase. The company add

Philips Hue bulbs will be even more expensive in July. And it may not end there.

Philips is upping the prices of its popular and already-expensive Hue series of smart lighting products starting July 1. The company is blaming tariffs for the changes and has suggested that prices could go up even higher after the initial bump in July. Philips started informing its customers via an email marketing message earlier this month that prices would go up and urged people to buy Hue lighting sooner rather than later. In a statement to the Hueblog website, Philips’ parent company, Sig

Philips Hue lighting is getting even more expensive on July 1 as a ‘direct result’ of tariffs

In the smart home world, Philips Hue already has some of the more expensive options, and now those prices are going even higher thanks to US tariffs. Over the past few weeks, Philips Hue has been advertising a 25% off sale to its customers via email with the added detail that “Our prices increase on July 1.” Signify, the company behind the Philips Hue brand, has now expanded on what this means. Speaking to HueBlog, Signify says that Philips Hue will “increase prices” in the US starting on Jul

Philips Hue says US prices will go up in July because of tariffs

When Philips Hue’s US prices go up next month, you can officially know who to blame. (Hint: It rhymes with "rump.") Parent company Signify told Hueblog (via The Verge) that its price increases are "a direct result of tariffs." See how easy that was, Amazon? Before that confirmation, the company vaguely referred to an upcoming price increase. "Hurry, prices go up on July 1," marketing copy from earlier this month stated. Signify’s statement to Hueblog doesn’t mince words about Trump’s trade war

Philips Hue is raising prices in the US ‘as a direct result of tariffs’

You’ll soon have to pay more for various Philips Hue smart lighting and security gadgets if you live in the US. After vaguely notifying customers that prices will “go up” on July 1st in a promotional message, Philips Hue’s parent company Signify has confirmed that it’s inflating prices across the Philips Hue portfolio “as a direct result of tariffs.” “We remain committed to providing consumers with high-quality products and features that make smart lighting extraordinary,“ Signify said in a sta

Trump Warns, 'Keep Oil Prices Down' After US Strikes Iran: What's Next for Gas Prices?

Gas prices could go up due to the US-Iran conflict. Alvaro Gonzalez/Getty Images President Donald Trump delivered an all-caps message about oil prices on Monday, less than a day after US and Israeli forces struck three Iranian nuclear sites. "EVERYONE, KEEP OIL PRICES DOWN. I'M WATCHING!" Trump wrote on his social media platform Truth Social. "DRILL, BABY, DRILL!!! And I mean NOW!!!" The attacks briefly sent Brent crude, the world's benchmark oil price, above $81 a barrel. Traders drove that p

Inexpensive AI Agents Threaten Entry-Level Coding Jobs

In 2007, Luke Arrigoni, an AI entrepreneur, earned $63,000 at his first job as a junior software developer. Today, he says AI tools that write better code than he did back then cost just $120 annually. The numbers don’t sit right with him. Arrigoni, who runs Loti AI, a company that helps Hollywood stars find unauthorized deepfakes, worries that underpriced AI tools encourage companies to eliminate entry-level roles. He wants to flip the incentive structure so people’s careers don’t end before t

AI Agents Are Too Cheap for Our Own Good

In 2007, Luke Arrigoni, an AI entrepreneur, earned $63,000 at his first job as a junior software developer. Today, he says AI tools that write better code than he did back then cost just $120 annually. The numbers don’t sit right with him. Arrigoni, who runs Loti AI, a company that helps Hollywood stars find unauthorized deepfakes, worries that underpriced AI tools encourage companies to eliminate entry-level roles. He wants to flip the incentive structure so people’s careers don’t end before t

Yes, an iPhone Could Cost More Than $2,200 With Tariffs. Should You Buy One Now?

Tariffs could soon raise the price of iPhone. James Martin/CNET President Donald Trump announced he has made a deal with China, which could potentially affect the cost of a new iPhone -- but maybe not as much as you think. "WE ARE GETTING A TOTAL OF 55% TARIFFS, CHINA IS GETTING 10%," Trump said in a post on Truth Social, noting that he and China's president, Xi Jinping, still need to give their final approval for the deal. However, 55% "total" tariff incorporates 30% the countries agreed to

Egg prices are soaring. Are backyard chickens the answer?

February 19, 2025 Update: Egg prices may be impacted for reasons beyond the scarcity of laying hens due to bird flu. Farm Action, a farmer-led advocacy group, has written to the Federal Trade Commission and the Department of Justice, requesting an investigation into “potential monopolization and anticompetitive coordination” by the egg industry. “While avian flu has been cited as the primary driver of skyrocketing egg prices, its actual impact on production has been minimal,” the group wrote. “I