GoKawiilParamount Skydance-WBD merger to unite tangled streaming rebrand histories
Paramount Skydance is preparing to merge with Warner Bros. Discovery, placing CEO David Ellison in control of major entertainment brands including HBO, HBO Max and Paramount+. Both companies have undergone repeated name and platform changes in recent years, from Warner Media to WBD and from Paramount+ rebrands, reflecting ongoing restructuring across the industry.