Published on: 2025-06-02 19:42:55
On Thursday, Bloomberg reported that Apple CEO Tim Cook had “lost confidence” in SVP of AI John Giannandrea. In turn, he’ll no longer be in charge of Siri product development, and now Vision Pro head Mike Rockwell will be taking the lead. While pretty much any news for Siri would be good news at this point, I’m optimistic in Mike Rockwell’s ability to turn Siri around. I’ll explain. Rockwell’s past Siri relationship Despite not having an AI background, Mike Rockwell seems to have a strong sen
Keywords: apple mike new rockwell siri
Find related items on AmazonPublished on: 2025-06-04 14:30:21
Apple is shaking up its executive roster as the company desperately seeks to make an AI product that works. According to Bloomberg, John Giannandrea, senior vice president of Machine Learning and AI Strategy, will no longer be in charge of Apple’s Siri and AI efforts. After months of jokes and criticism the Apple Intelligence boondoggle has reached crisis point. If you’ve been paying attention to Apple lately, you know there is a round of blame game happening at headquarters. It’s only revealed
Keywords: ai apple intelligence rockwell siri
Find related items on AmazonPublished on: 2025-06-05 00:01:00
The need to rescue Siri is especially urgent. The company has struggled to release new features that were announced last June, including the ability to tap into a user’s data to fulfill queries. Despite the technology not being ready, Apple advertised the enhancements for months on TV in order to sell the iPhone 16. Following development snags, the company further delayed the features earlier this month. Rockwell is currently the vice president in charge of the Vision Products Group, or VPG, th
Keywords: ai apple company rockwell siri
Find related items on AmazonPublished on: 2025-06-05 18:06:37
Apple is making a big change to Siri’s leadership within the company. Per Mark Gurman, former Vision Pro head Mike Rockwell will now be in charge. While this might seem like an odd fit, the best part of the move may actually have little to do with Rockwell specifically, and more what it says about Apple’s priorities. Mike Rockwell’s Vision Pro experience doesn’t make him a natural Siri choice My biggest initial reaction to today’s news was likely the same one you had: surprise at Mike Rockwell
Keywords: apple best leader rockwell siri
Find related items on AmazonPublished on: 2025-06-06 14:11:52
Apple is shaking up its executive team in light of ongoing struggles to roll out advanced Apple Intelligence features for Siri. Bloomberg reports that Apple CEO Tim Cook “has lost confidence in the ability of AI head John Giannandrea to execute on product development.” As such, Mike Rockwell, current vice president of the Vision Products Group and creator of Apple Vision Pro, is taking the reigns of the Siri team. Giannanndrea is not leaving Apple, but Siri is being completely removed from his
Keywords: apple report rockwell siri team
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