Pronto’s 10-minute house help pitch sparked a 3.6x valuation jump in just 90 days
In 2025, the average urban Indian no longer needs to wait very long for much (except at government offices and in traffic): They simply have to order what they need from an app, and it’ll be delivered within minutes. The explosion of quick-commerce in the country has meant that millions of Indians are getting increasingly used to not having to wait for deliveries, or step out of their homes, as startups vie to make almost everything, from food and groceries to smartphones and gaming consoles, av