Index Ventures’ Jahanvi Sardana shares the truth about TAM and what founders should focus on instead
Early-stage founders just can’t get away from TAM — the concept of having a total addressable market for their startup to disrupt and conquer. But Index Ventures partner Jahanvi Sardana has a reminder for all those founders worried about finding TAM for their product or service: Many startups have emerged from markets that, at the time, were essentially nonexistent. “What was the market for search before Google?” Sardana asked the audience at TechCrunch’s 2025 All Stage event in Boston, held ea