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Rocketships and Slingshots

The dominant metaphor for a successful startup these days is the rocketship. The not so humble brags are all over x and the press, founders and VCs saying - “0-100m in ARR faster than any company in history” and “idea to $1m in revenue in a month.” I get why these are exciting. The stories are simple, the progress is amazing, the pull of the market is irresistible. Sometimes these will be the biggest and most interesting companies of the future. Then again, as with most stories, the realities o

Non-Obviously Great Startups

The dominant metaphor for a successful startup these days is the rocketship. The not so humble brags are all over x and the press, founders and VCs saying - “0-100m in ARR faster than any company in history” and “idea to $1m in revenue in a month.” I get why these are exciting. The stories are simple, the progress is amazing, the pull of the market is irresistible. Sometimes these will be the biggest and most interesting companies of the future. Then again, as with most stories, the realities o