Riot Games partners with T/Squared on EMEA esports
Riot Games announced today that it has begun a strategic, regional partnership with T/Squared, the marketing agency within TEAM Group. T/Squared will support Riot Games EMEA’s business division, in particular its core products, the League of Legends EMEA Championships (LEC) and the Valorant Champions Tour EMEA (VCT), dealing with all sponsorship deals for the two events. According to Riot Games, its EMEA — Europe, Middle East and Africa — esports partners include Kia, KitKat, Red Bull and LG Ul