Apple’s China comeback playbook now includes government-backed discounts
After a rocky stretch, Apple managed to bounce back last month with a 15% jump in iPhone sales, driven largely by renewed demand in the U.S. and China. In China, especially, Apple had been losing ground to local brands benefiting from government subsidies on lower-cost phones. Now, it appears Apple is joining the subsidy program itself. When in China… take the subsidy As reported by South China Morning Post (via MacRumors), shoppers in Shanghai and Beijing can now get up to ¥2,000 (about US$2