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AI-generated music is going viral. Should the music industry be worried?

The growing prevalence of AI music has caused a stir across the music industry, according to Keith Mullin, head of management and music industry course leader at the Liverpool Institute for Performing Arts. Da-kuk | E+ | Getty Images With more than 1 million monthly listeners on Spotify, psychedelic rock band The Velvet Sundown is raking in thousands of dollars and has the music industry asking itself tough questions 一 and they're not about whether the '70s are coming back. The "band" was recen

Viral band finds itself at the centre of AI claims and hoaxes

Viral band finds itself at the centre of AI claims and hoaxes A band called The Velvet Sundown has had its tracks played hundreds of thousands of times on Spotify since appearing several weeks ago - without anyone knowing for sure what it is. The band has a verified page on the music streaming platform, with more than 850,000 monthly listeners. However, none of the four named musicians in the band have given any interviews or appear to have individual social media accounts, and there are no r

Half a million Spotify users are unknowingly grooving to an AI-generated band

Making art used to be a uniquely human endeavor, but machines have learned to distill human creativity with generative AI. Whether that content counts as "art" depends on who you ask, but Spotify doesn't discriminate. A new band called The Velvet Sundown debuted on Spotify this month and has already amassed more than half a million listeners. But by all appearances, The Velvet Sundown is not a real band—it's AI. While many artists are vehemently opposed to using AI, some have leaned into the tr