The Global Car Reckoning Is Here. Far Too Many Auto Companies Don’t Have a Plan
On a drab, overcast March day in Amsterdam in 2022, Stellantis CEO Carlos Tavares took off his face mask and strode onto a makeshift stage to confidently explain to a crowd of journalists and analysts how the company that had recently unified brands as diverse as Fiat, Peugeot, Maserati, Ram, and Opel was going rewrite the rules of the car industry. His tie sat slightly askew and his greying hair needed a trim, the picture of a man far too focused on applying dynamic capitalistic principles to a