Delta Announces New System Where AI Makes Up the Price for Your Ticket on the Spot
In the latest sign frivolous and irritating use of AI, US airline Delta is looking to harness the tech to set prices for each individual customer, instead of just listing what they actually cost. As Fortune reports, the airline is looking to push the boundaries of how much passengers are willing to shell out for a plane ticket. By the end of this year, Delta hopes to price 20 percent of its tickets individually, using AI. The practice has already drawn plenty of scrutiny from lawmakers and pri